The above graph represents the premium smartphone market in India by Q4 2018. OnePlus dominated the premium smartphone market in 2018 by capturing the pole position in three quarters in a row. OnePlus widened the lead over Samsung in Q4 2018 as the premium smartphone shipment share of OnePlus in India swelled to 36% while Samsung shrank to just 26%.
In the last two years, OnePlus continued to strengthen its share of the premium smartphone market in India with each passing quarter. From accounting just 8% of the premium smartphone market in India in Q1 2017 to 36% in Q4 2018, OnePlus growth story in India is exceptional.
The declining market share of Samsung in the premium smartphone market in India is quite worrisome for the management of the global leader of the smartphone industry. While Samsung has somehow managed to keep the minimum of the damage, it’s Apple who is on the losing end in India.
Apple’s market share of the premium smartphone in India has tanked to half in the last two years.
Premium Smartphone Market India
The number of active smartphone users in India is an estimated 337 million by the end of 2018. As the penetration of smartphone in India is increasing, a sizeable number of early adopters of smartphones are graduating from entry and mid-level smartphones to a premium range of devices.
It is estimated that premium smartphone shipments in India will grow by 30% in 2019.