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Amid all those talks of an overwhelmingly large majority of people (83%) wanting to make the right to access the internet at affordable prices a basic human right, most of us do not bother to look beyond getting connected...

A morbid fear of spiders (arachnophobia) can make life miserable for some. While there are others who dread closed places (claustrophobia). Some fear blood and injections (trypanophobia). Still others are petrified of darkness (nyctophobia). These phobias are now passé....

Among all the social networking sites, Facebook Inc. (NASDAQ:FB) leads as the biggest platform for online marketing having 1.35 billion monthly active users. As Simply Measured - one of the leading social analytics platforms - released a report on how the...

Online retail sale in India is picking up like never before. One section of online retail which we have closely followed over the years is the fashion segment. Myntra and Jabong can probably be called the icons of Indian...

Social networking sites were, initially, introduced for people to connect with friends and families. But nowadays, apart from serving as the biggest platform for e-commerce to flourish, they are also turning out as one of the biggest platforms for...

Yet again? That was my first reaction when I first read the news about the leading Indian online retailer Flipkart raising more capital on a fresh valuation of $11 billion earlier in the day. The buzz which was earlier a rumour...

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spending for CY2014. The US, China, Japan, Germany and...

Twitter Inc. (NYSE:TWTR) was ranked at first position in the Glassdoor report on Employee’s Choice Best Tech Places To Work in the US and UK, 2014. But this year, it was quite shocking to find that Twitter didn’t even make...

Advertising on social media sites has become a trend which is gradually transforming into a global phenomenon. This is promoting a rapid growth of eCommerce all over the world. Statistics show that Facebook Inc. (NASDAQ:FB) is serving as the best platform for...

It has now been proved beyond doubt that providing good social customer care can give brands a definite edge over its rivals. Following that, devoted brands are attaching a lot more attention to social customer care. Data collected by Social...