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Both buyer and seller preferences and choices over e-commerce platforms are undergoing rapid change. Not surprisingly- such changes are obvious to be expected during times of such major upheavals and explosive growth! Recent research from Content Square, based on 50...

The booming startup culture and the need for unrestricted data access round the clock have helped cloud service market in India to record an unprecedented growth. Between 2014 and 2018, the public cloud service market in India will grow...

What if someone tells you that one of the tech giants, which is known in Silicon Valley for its famous employee policies and great working culture, don’t offer a policy, the way it has been portrayed and cherished by...

More than 2 billion Internet users are available on online social media networks for brands to target. However, in the absence of right intelligence and insights, most of the social media marketers fail to optimize their efforts to generate...

The growing penetration and influence of the Internet have created new opportunity windows for millions of people worldwide. By the end of 2014, there are 2.89 billion monthly active internet users, and the figure is estimated to grow to...

The year 2014 has been an eventful one for the largest and most popular networking site in the world, Facebook Inc. (NASDAQ: FB). That's a no-brainer actually. Even a third grader could have guessed it. With a 1.35 billion users...

If a picture says a thousand words, a one-minute video is worth 1.8 million, say Forrester’s researchers! It is one of the most engaging ways to tell a story. Sharing video content with users has become one of the...

The online retail space in India is bubbling with activity at the moment. Predictions about a growth rate in excess of 20% in the coming few years go on to suggest that things couldn’t get better for those selling...

Retail eCommerce sales in India are looking up like never before - presenting a shining and rosy picture. Well, almost! The retail sale over eCommerce portals in the country touched an unprecedented high of $5.30 billion during CY 2014, tells eMarketer....

The year 2014 has witnessed a number of developments and improvements in the domain of social media. Now, a clear cut plan needs to be chalked out for 2015. In 2014, Facebook Inc. (NASDAQ:FB)  has successfully maintained its position and...