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Almost 1.6 billion people around the world use Facebook. As a result, most of the content marketers are failing to engage a sizable number of Facebook users. A majority of users check their Newsfeed various times a day, whether to...

Lots of people praise the creativity, lower costs and overall efficiency of advertising on social media. And, with over 1.5 billion users, Facebook’s ad reach can’t be ignored. But, there’s a darker side to Facebook advertising involving click farms and...

As we celebrate the International Women's Day, we bring to you a list of women achievers who with their grit and hard work have carved a niche for themselves in the world of technology. The 21st century is witnessing...

The most important aspect of any business is branding. The brand is your promise to the customer, and as Philip Kotler, the marketing genius, says,' if you are not a brand, you are not a commodity'. As a startup,...

With Facebook Inc. (NASDAQ:FB) emerging as a fierce competitor and acquiring a number of ventures, the confidence of this social network giant has reached its zenith. However, when TRAI disappointed the minds at Menlo Park two days back, the...

Facebook Inc. (NASDAQ:FB), as a company and as a brand has redefined social media in the nouveau digital era. In fact, in a smartphone-centric world, Facebook, owner of the largest social network and two of the most popular messaging...

2016 could be the year of Instant Messaging apps as the Facebook-owned messaging service WhatsApp and Facebook’s own Messenger app are closing in on the ‘1 Billion users’ mark. David Marcus (ex-PayPal), who currently heads Facebook’s messaging product, revealed that...

News Feed section on Facebook Inc. (NASDAQ:FB) forms the interactive channel users connect with the most. Facebook displays updates from brands, Friends, Events, and Groups on the News Feed. However, most of the users perceive News Feed crowded with ads...

It is no secret Facebook Inc. (NASDAQ:FB) is graduating with each passing day by introducing new features and carving a niche to enclose its users, and transform itself into a one-stop destination for all type of internet users, be it...

Remember what Zuckerberg said during the company's first town hall meeting in November last year, "In five years, most of will be video." Apparently, he has moved a step closer today ! Yet another move of Facebook Inc (NASDAQ:FB) towards creating a video hub in-house...