emarketer

  The above DGraph represents the growing number of smartphone users in India and smartphone penetration in India. The number of smartphone users in India is expected to reach 337 million by the end of 2018. The exploded adoption of smartphones...

India entered the eCommerce market after 2010, amidst a steady-growing GDP and has taken its advantages in the e-commerce field. This advantage can be made substantial with the recent study by eMarketer which claims that Retail eCommerce sales in India...

The rapid upheaval of technology and storming fast internet has led to an enormous growth in the number of smartphone users in India. The unprecedented demand for smartphones in India has made it the second largest smartphone market in...

The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital...

For the very first time, the global retail eCommerce sales is expected to account for a double digit share, 10.1% to be precise, of global retail sales this year. It is estimated that global retail eCommerce sales in 2017...

As we are gradually approaching Q3 of 2017, we are nearing that time of the year when the whole world keenly awaits Apple Inc. (NASDAQ:AAPL) to unveil their next flagship that will inevitably become the gold standard to which all...

Over the past few years, we have seen an increasing trend of consumer computing technology shifting to a mobile-first philosophy. The "age of mobile" that we are currently living in has been defined by the rise of two ecosystems...

The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap...

Marketers are turning to video marketing to engage with their audience more. The audio-visual in the form of storytelling has helped marketers capture the attention of their users. Social media platforms are also opening up newer avenues for video...

The eCommerce industry in India has a huge potential for growth, but the market is showing signs of a slowdown. Earlier this year, eMarketer predicted that retail eCommerce sales in India would grow by more than 75.8% to reach $23.39 billion in...