emarketer

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of retail, namely brick-and-mortar retail has plunged to unprecedented depths. But given the...

Brands Must Pay Attention To Fast-Changing Digital World Of Teens [STUDY]

Figuring out the lifestyle and consumption patterns of the current teen demographic or the core of Generation Z is all the rage among marketers globally as they are all set to become major decision-makers in the coming...

US Digital Ad Spending: Brands Are Spending 4X On Mobile Than Desktop!

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that...

Netflix Users In India By Year: 2020 – 2023

The above graph represents the growth in Netflix users in India, starting from 2016 to 2020. The total number of Netflix users in...

Social Video Ad Spending in US: Over $10 Billion In 2019, Account For 28% of Total Video Ads

The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video...

App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

With 73.9 Million Users, India Mobile Payments Market Is Poised For a Significant Growth

When India was facing the issue of currency change, at that time, mobile payment arrives and moonwalks in as the ‘Savior.' Back then, it could go by something that is the 'latest wrinkle', however, as of now, it is...

Smartphone Users In India 2016 – 2018

  The above DGraph represents the growing number of smartphone users in India and smartphone penetration in India. The number of smartphone users in India is expected to reach 337 million by the end of 2018. The exploded adoption of smartphones...

India eCommerce Market to Hit $32.7 Billion in 2018: Third Highest in Asia-Pacific [REPORT]

India entered the eCommerce market after 2010, amidst a steady-growing GDP and has taken its advantages in the e-commerce field. This advantage can be made substantial with the recent study by eMarketer which claims that Retail eCommerce sales in India...

Smartphone Users In India 2018: 16% YoY Growth Is The Highest In The World

The rapid upheaval of technology and storming fast internet has led to an enormous growth in the number of smartphone users in India. The unprecedented demand for smartphones in India has made it the second largest smartphone market in...

Latest News

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on...
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Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

OYO, Pandemic and Future: CEO Agarwal Makes Big Claims

If there is one sector at which the pandemic really took a swing, it is the hospitality industry. But that's not the...

UPI Transactions To Cross Record 6.5 Billion In Q4 2020

The number of UPI transactions has crossed 2 billion mark in a second consecutive month. With that, it's clear that the number...