emarketer

Brands Must Pay Attention To Fast-Changing Digital World Of Teens [STUDY]

Figuring out the lifestyle and consumption patterns of the current teen demographic or the core of Generation Z is all the rage among marketers globally as they are all set to become major decision-makers in the coming...

US Digital Ad Spending: Brands Are Spending 4X On Mobile Than Desktop!

Brands, nowadays, are investing more in mobile digital advertising as compared to desktop advertising. Thanks to increasing penetration of smartphone, apps and high-speed mobile internet. The latest report by eMarketer has revealed that...

Netflix Users In India, By Year

The total number of Netflix users in India is estimated to reach 10.2 million users in 2020. In spite of exploded adoption of high-speed internet connectivity and...

Social Video Ad Spending in US: Over $10 Billion In 2019, Account For 28% of Total Video Ads

The rising popularity of video content across all the social media platforms is a testimony to the fact that the future of digital marketing belongs to social video. According to e-Marketer forecast, digital marketers would invest lavishly in social video...

App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this...

With 73.9 Million Users, India Mobile Payments Market Is Poised For a Significant Growth

When India was facing the issue of currency change, at that time, mobile payment arrives and moonwalks in as the ‘Savior.' Back then, it could go by something that is the 'latest wrinkle', however, as of now, it is...

Smartphone Users In India 2016 – 2018

  The above DGraph represents the growing number of smartphone users in India and smartphone penetration in India. The number of smartphone users in India is expected to reach 337 million by the end of 2018. The exploded adoption of smartphones...

India eCommerce Market to Hit $32.7 Billion in 2018: Third Highest in Asia-Pacific [REPORT]

India entered the eCommerce market after 2010, amidst a steady-growing GDP and has taken its advantages in the e-commerce field. This advantage can be made substantial with the recent study by eMarketer which claims that Retail eCommerce sales in India...

Smartphone Users In India 2018: 16% YoY Growth Is The Highest In The World

The rapid upheaval of technology and storming fast internet has led to an enormous growth in the number of smartphone users in India. The unprecedented demand for smartphones in India has made it the second largest smartphone market in...

US Digital Ad Industry 2017 – 2019: Google And Facebook Continue to Dominate At Twitter’s Expense [REPORT]

The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital...
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Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is...
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Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the Covid-19 outbreak, Zoom which is...

A New WhatsApp Scam Is So Lucrative That You May Find Difficult To Resist

As the usage of social media and mobile messaging apps has surged tremendously worldwide due to the social distancing and lockdowns to...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks to come. People are advised...

Facebook Portal TV: Once Mocked Widely, Now Sold Out Completely!

Two years go, Facebook Inc. (NASDAQ:FB) released the first device in their Portal video calling series. This move brought them a lot...