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App Install Fraud On the Rise: A Three-Fold Increase In the Last 12 Months!

app install fraud
Fraudulent practises regarding app installs have been on the rise for some time now. As reported by e-marketer, the amount of mobile app install fraud has nearly tripled in the past 12 months. Let's have a look at this major problem of the app industry in detail. What is App Install Fraud? App install fraud refers to generating fake installs for a...

With 73.9 Million Users, India Mobile Payments Market Is Poised For a Significant Growth

india-mobile-payments-2018
When India was facing the issue of currency change, at that time, mobile payment arrives and moonwalks in as the ‘Savior.' Back then, it could go by something that is the 'latest wrinkle', however, as of now, it is justifiably a trend!According to eMarketer, this trend has hit India really hard, making the country the world's fastest-growing "proximity mobile...

Smartphone Users In India 2016 – 2018

Smartphone Users In India
 The above DGraph represents the growing number of smartphone users in India and smartphone penetration in India. The number of smartphone users in India is expected to reach 337 million by the end of 2018. The exploded adoption of smartphones has helped the country to improve its global ranking and became the largest smartphone market, trailing behind China only, by...

India eCommerce Market to Hit $32.7 Billion in 2018: Third Highest in Asia-Pacific [REPORT]

India ecommerce market
India entered the eCommerce market after 2010, amidst a steady-growing GDP and has taken its advantages in the e-commerce field. This advantage can be made substantial with the recent study by eMarketer which claims that Retail eCommerce sales in India will climb 31.0% to reach $32.70 billion, in this year.Credible Reasoning: Growth in The eCommerce In India The substantial growth is,...

Smartphone Users In India 2018: 16% YoY Growth Is The Highest In The World

smartphone users in india
The rapid upheaval of technology and storming fast internet has led to an enormous growth in the number of smartphone users in India. The unprecedented demand for smartphones in India has made it the second largest smartphone market in the world. The latest forecast by eMarketer, the US-based market research firm, suggests that more than a quarter of India's population...

US Digital Ad Industry 2017 – 2019: Google And Facebook Continue to Dominate At Twitter’s Expense [REPORT]

US Digital Ad Industry
The latest data from eMarketer emphasizes what many of already know; Google and Facebook Inc. (NASDAQ:FB) are the kings of the US digital ad industry. Together, the two tech giants will account for 63.1% of the investment in digital ad industry in the US in 2017.Despite the competition from new entrants in the market, along with old-time rivals, both...

Before You Start an E-Commerce Store To Grab A Chunk of the Pie Worth $4.5 Billion

global ecommerce market
For the very first time, the global retail eCommerce sales is expected to account for a double digit share, 10.1% to be precise, of global retail sales this year. It is estimated that global retail eCommerce sales in 2017 will reach $2.29 trillion in 2017 and will hit $4.49 billion by 20201. These figures are convincingly portraying a massive...

Apple iPhone 8 Not Exciting Users: Only 26% of US iPhone Users Willing to Upgrade [STUDY]

upgrade to iPhone 8
As we are gradually approaching Q3 of 2017, we are nearing that time of the year when the whole world keenly awaits Apple Inc. (NASDAQ:AAPL) to unveil their next flagship that will inevitably become the gold standard to which all smartphones will be measured up to. This year is just an extra bit special though, as it marks the 10th...

Internet Time Spend in Mobile Apps 2017-19: It’s 8x Than Mobile Web [REPORT]

mobile app vs mobile app time spent 2017
Over the past few years, we have seen an increasing trend of consumer computing technology shifting to a mobile-first philosophy. The "age of mobile" that we are currently living in has been defined by the rise of two ecosystems - the mobile web and mobile apps. Both these ecosystems have been competing for user attention on the mobile platform for...

Facebook To Beat Google In Digital Display Ad Revenue In 2017 [REPORT]

digital display ad revenue
The spending on digital advertising in the US is set for another year of startling growth. But the major eye-popping fact is the strengthening position of Facebook Inc. (NASDAQ:FB) in digital display ad market which will widen the gap with Google.The research firm eMarketer estimates that in the US, total spending on digital advertising will reach $83 billion in 2017. This...

56.8% of Internet Users in APAC Consume Digital Video Content [REPORT]

digital video viewers in APAC
Marketers are turning to video marketing to engage with their audience more. The audio-visual in the form of storytelling has helped marketers capture the attention of their users. Social media platforms are also opening up newer avenues for video marketing. With the rising popularity of internet and smartphones, online videos are garnering positive reviews everywhere. A new report from eMarketer states that...

Retail mCommerce Industry In India to Account 80% Share of Retail eCommerce in India by 2020 [REPORT]

retail ecommerce india 2016 - 2020
The eCommerce industry in India has a huge potential for growth, but the market is showing signs of a slowdown. Earlier this year, eMarketer predicted that retail eCommerce sales in India would grow by more than 75.8% to reach $23.39 billion in 2016. eMarketer, however, has revised its previous estimate; now the total retail eCommerce sales are expected to increase 55.5% to reach...

Mobile Messaging App Users In India: 16.6% CAGR, 231 Mln By 2020

mobile messaging app users in India
The number of mobile messaging app users in India is growing steadily; all thanks to the adoption of Smartphones and mobile Internet. Interestingly, the growth of mobile messaging apps in India has now surpassed the growth of social networking sites. Let's take a look at the changing landscape of the mobile messaging app market on Indian grounds.According to a new...

Mobile Payment Apps in the US: 80% Internet Users Are Unlikely To Use Any [STUDY]

mobile payment app usage us 2016
The adoption of mobile payment apps in the US has been flat over the course of the time and the prospects appear gloomy in the upcoming years as well. The Internet users in the US seem quite content with the traditional payment methods and are quite unlikely to adopt the mobile payment apps anytime soon. According to a recent...

Internet Users Worldwide 2016 – 2020: The Growth At Decreasing Rate [REPORT]

Number of Internet Users worldwide 2016 - 2020
More and more people all over the world are beginning to use the internet, albeit at a declining rate, according to an eMarketer report  that estimates the growing number internet users worldwide between 2016 and 2020, and the number of mobile users worldwide between 2016 and 2020. The rate of growth will be the slowest in Western Europe and North America...

The Growth of Mcommerce In The US: $123 Bln Market in 2016 [REPORT]

mcommerce sales in the US 2016 - 2020
While the smartphone industry may have hit a major road block in 2016, the impressive growth and penetration that it has managed to achieve in mature markets like the US, have now started to influence other industrial sectors as well. Today we take a look at the M-commerce industry in the US that in recent times has been fuelled...

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