emarketer

Mcommerce Growth in APAC Region Is Influenced By Mobility And Convenience [REPORT]

E-Commerce has gradually placed itself as one of the major players in the B2C model of consumer products, commanding nearly 7.3% of the entire world's retail sales in 2015 itself. Just how big is that number? Estimates point to...

Google Bets Big On Mobile Ad Revenue As Desktop Ads Slump

For anyone who spends any amount of time on the Internet, Google, now a part of Alphabet Inc. (NASDAQ:GOOGL), has become ubiquitous with the term "search." Hence, it comes as no surprise that, Google makes most of its money from...

Social Media Ad Spending 2015: $23.68 Billion, 75% Comes From NA And APAC [REPORT]

The Social media advertising market is growing very fast. According to a recent report from eMarketer, advertisers worldwide will be spending a whopping $23 billion on social media in 2015 to reach their consumers, a 33.5% increase from 2014. The report also indicates...

Digital And Mobile Internet Ad Spending India 2015 – 2019: Big House, Small Room

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country's digital population is also growing fast. The number of people who...

Retail Ecommerce Sales In India 2014 – 2018: Disappointing 1% Of Total Retail Sales [REPORT]

Retail eCommerce sales in India are looking up like never before - presenting a shining and rosy picture. Well, almost! The retail sale over eCommerce portals in the country touched an unprecedented high of $5.30 billion during CY 2014, tells eMarketer....

Worldwide Active Smartphone Users Forecast 2014 – 2018: More Than 2 Billion By 2016 [REPORT]

More than 25% of the people walking this planet will be smartphone owners next year. Besides that, the total number of active smartphones in the world are expected to cross the 2 billion figure mark in 2016, predicts eMarketer. We...

Global Digital And Mobile Ad Spending To Touch $235 Billion In 2015: US And China Lead

Advertising expenditure around the world (both online and offline) is expected to get close to $600 billion next year, predicts eMarketer. That means a 6% increase over the global ad spend for CY2014. US, China, Japan, Germany and UK...

Type Of Content Social Media Users In APAC Countries Share The Most !

The APAC region - Indonesia, Singapore, South Korea, Hong Kong, China and Japan - has its own choices and tastes. The people here share content for different reasons than other socially active users across the world. These findings have...

Worldwide Social Media Ad Spendings 2014 – 2016: Asia Pacific Region Clings Almost 30%

The Asia-Pacific region has proved to be a promising region for the social networkers for expanding their domains of enterprise and attracting the endorsers to expand business with them. Although North America still leads the segment with 42.3% share of...

Facebook Inc. (FB) Attracts 10% Of Digital Ad Spends From Just 6% Of Digital Time Spent In US

The social platforms are turning out to be the most preferred avenue for promulgation by the marketers in today’s time. For Facebook Inc. (NASDAQ:FB) second quarter of 2014 proved to be the clear illustration to this upsurging trend as the company’s...
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India’s Coworking Space Market by Year

The above graph shows the estimated market size of...

Android Users Beware: WolfRAT Malware May Be Coming For You

If you're one of the 2.5 billion Android users out there, you should pay attention. The security experts at Cisco have discovered...

Annual EV Sales in India by Segment: FY 2016 – 2020

The above graph represents the annual EV sales in...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...