The smartphone has been at the forefront of the technological revolution in the 21st century. The importance of smartphones in the modern world is outmatched by their near ubiquity. Perhaps it is due to the increasingly central role these devices...

In the wake of the launch of iPhone 7, Apple has reduced the price of iPhone 6s and iPhone 6s Plus in India by INR 22,000, especially for 32GB and 64 GB variant. Apple unveiled iPhone 7 on September...

The growing adoption of smartphone and mobile internet has given a much-needed boost to mobile wallet industry in India. Players like PayTM, MobiKwik, Freecharge are all set to take the charge of the next revolution in mobile space.  In a...

Mega annual online sale events are about to become new normal. The poster boy of Indian eCommerce Industry Flipkart and other top e-tailers have launched events like Big Billion Day sale. At least, the big three - Flipkart, Amazon India,...

A majority of upcoming brands across the globe invest heavily in advertisements, operations, marketing and other business segments expecting flourishing results on long-term basis. But, few countable ones spend time and money in analyzing or studying the consumer behavior, economic...