India is a festival-rich country, which not only amplifies the spirit of celebration but also fuels a surge in shopping enthusiasm. Amazon (NASDAQ: AMZN), the global e-commerce titan, strategically unveils its Festive Season Sale at least two times a...

Flipkart is gearing up to lock horns with Amazon in a strategic move aimed at seizing a larger slice of India's burgeoning e-commerce market. The Walmart-owned company introduced its own rendition of the premium subscription service - the Flipkart...

The much-awaited Indian festive season has finally kicked off on Sunday, October 3, 2021. India's two biggest e-commerce giants Flipkart and Amazon have begun their respective flagship sales, Big Billion Days and Great Indian Festival. Customers of Flipkart Plus...

India festive season is just around the corner. Smartphone manufacturers are leaving no stone unturned to make it more exciting. India's top smartphone brands such as Samsung, Realme, Oppo, Vivo, and Xiaomi will reportedly offer higher margins as well as...

It seems as if Amazon is planning to pull out all stops to light up this festive season. In a move looking to sparkle up the festivities, assured of opportunities replete after a slumber, Amazon.com Inc has invested 7 billion...

The festival season is about to begin and eCommerce majors in India Amazon and Flipkart are aiming to make the most of it. Hence, if you are about to buy anything, from electronics to kitchenware, hold your horses and...

Online retailers in India attained sales totalling to a Gross Merchandise Value (GMV) of $3 billion (Rs. 19,000 crores) between September 29 and October 4, the first six days of the festive season sales. Gross Merchandise Value, aka GMV, is...

The app-based ride service provider Uber has already kicked off its marketing campaigns to make the most of this festive season in India. Uber Gift Cards, as the company calls it, is launched in India today. The company is...

Fuelled by an ever expanding internet base, increasing popularity of purchasing online and the mushrooming e-commerce sites, online retailing in the country has never been as hot as now. The findings of a study conducted by a leading Indian coupons...

In the ever-evolving realm of digital marketing, maintaining a strategic edge is paramount to success. One enduring strategy that consistently yields positive results is seasonal keyword optimization. The approach involves tailoring website content, marketing campaigns, and SEO endeavours to...