In the wake of the launch of iPhone 7, Apple has reduced the price of iPhone 6s and iPhone 6s Plus in India by INR 22,000, especially for 32GB and 64 GB variant. Apple unveiled iPhone 7 on September 7th. The sales of iPhone 7 and iPhone 7 Plus will kick off on October 7th in India. The announcement of price reduction in iPhone 6 and iPhone 6s Plus in India has come right at the time when the company is expecting to see unprecedented sales of iPhone 7 in India during the upcoming festival season.
Going further, the 128 GB variant of iPhone 6s will now be available at INR 60,000. The price got reduced by straight INR 22,000 from its launch price of INR 82,000. Similarly, iPhone 6s Plus will now be available at INR 70,000 instead of its launch price of INR 92,000. Keeping up with the trend, the renewed prices of iPhone 6s Plus 32 GB is INR 60,000 and iPhone 6s 32 GB is at INR 50,000. Looking at the new prices, iPhone 6s and iPhone 6s Plus 32 Gb variants are now available at the same price at which Apple had launched the 16 GB variants of these two devices last year.
Although Apple has completely ditched the 16GB and 64GB storage variants of iPhone altogether, some of the eStores are still selling the said variants.
Apple iPhone 6s, iPhone 6s Plus Price Cut
The price of iPhone 6s and iPhone 6s Plus in India was expected to go down after the launch of iPhone 7 and iPhone 7s early this month. The growing competition and absence of path breaking innovations in iPhone 7 have compelled Apple to launch the devices at a lower price range.
With Samsung Galaxy S7 and Galaxy S7 Edge taking over the smartphone market in the first half of 2016 and beating iPhone by a distant margin, the competition for Apple became even more fierce. To gain grounds and also maintain a strong foothold, Apple apparently decided to play its cards safely. The reduced price of iPhone 7 and iPhone 6s for 32 GB variants (which are similar to the original launch price of 16 GB variants) may give Apple another chance to rule the smartphone market in India.