If you’re living in 2020, chances are you have at least one social media account open. More than ever before, marketers are wielding the power of social media to reach their target audiences through online space nowadays.  An average user...

With influencer marketing and sponsored content being on the rise, more and more content creators, some even as young as 13, are actively trying to pursue a career in social media. Now, this highly lucrative modern-day career while having...

Fabian Barn, the founder of website development resource sharing company UpLabs, brought TikTok’s new social commerce feature to notice in a tweet posted on Thursday. The said new feature that allows Instagram influencers to add commercial links in bios and...

Everyone’s an expert on the internet. Sometimes that expertise can be determined by the amount of social media followers they have or by the level of engagement they can generate. As mass communication continues to evolve through the web,...

Email marketing has long been a staple instrument in the arsenal of many businesses. Contemporary marketing strategies have evolved over the past decade to include the likes of social media and influencer marketing. It is true that email marketing...

Well-heeled with a cargo worth of beauty label and heaps of brand partnerships, Kylie Jenner has topped off as the most influential internet sensation! In 2012, Kylie, only 15 years old, in collaboration with PacSun has targeted teenage girls,...

Twitter marketing may be one of the most sought-after social media marketing strategies among all leading brands, the recent study raises many questions. According to the latest study by Pew Research, it's bots, not the real Twitter users who are...

Influencers on LinkedIn Corp (NYSE:LNKD)  are selected by invitation only and comprise of more than 500 members. This includes some of the world's finest thinkers, leaders and innovators. They take to LinkedIn to share their insights on current topics...

The market for digital content will surpass $500 billion mark by the year 2019. This figure illustrates the importance of online content and why businesses must focus their attention on creating the kind of content that resonates with their target...

Evaluation is the only technique to make out if the content management strategy that you have adopted is right and working in the planned way for your website. Considering the recent changes brought by the Google’s search algorithm, the...