Only 12% of the Indian population has ever bought a commodity or availed of a service through an online transaction. That is tiny as compared to our neighbours- the Chinese. More than half of their huge population has had...

The explosive growth in the global Smartphone industry has caused brand advertisers to start channelising their marketing efforts towards mobile users. In Q3 2013, Smartphone sales surpassed feature phones and mobile advertisement has started getting highest ever traction from the...

For many who are still confused on what digital marketing channels should their companies have to invest, here we have brought a mix of many reports related to digital marketing trends for this year. This is a complete heap...

One of the biggest objectives for any Digital Marketing is the Content Marketing for its products or services. As it’s important to target keywords and acquire the links to the related products. While coming to the B2B (Business to Business)...

India's festive season is just around the corner, and there is no good time for enthusiastic shoppers who are looking to snag some jaw-dropping deals on various products. A recent study conducted by YouGov and commissioned by Meta Platforms,...

India's short-form video market is rapidly growing with each passing year. This exploded growth is fueled by the country’s young and tech-savvy population. According to the recent report by Redseer Strategy Consultants, the Indian short-form video market is on...

Inbound links to a website are often the backbone of search engine optimization (SEO). Understanding ways to implement high-quality links is essential for business growth. Below is a list of ways to establish effective SEO link-building. SEO was a new...

India’s digital economy is transforming at a rapid pace and it is the amalgamation of digital content and commerce that is leading the charge. A recent report by Zinnov, a management consultancy firm, highlighted several trends that have emerged as...

The year 2020 has been a massive year for the Chinese short-form video app TikTok. After being one of the top 4 global apps for two years in a row, TikTok finally came for the crown, becoming the most...

There is no denying that successful tech vloggers can boost the visibility of a brand on Instagram. Today, Instagram is among the most effective social media networks for engagement. With more than 1 billion monthly active users (MAUs) on...