Indian brands are showing unprecedented confidence in influencer marketing. The increasing influence of influencer marketing in India can be well understood from the recent report that highlights that over a third (33%) of Indian brands increased their social media...

Yesterday, the Advertising Standards Council of India (ASCI) released a new set of draft guidelines for social media influencers and called for distinct disclosures when they collaborate with different brands for paid partnerships. A prominent labelling as sponsored and no...

Social media influencer marketing, or simply influencer marketing, has become a very popular model for advertising and engaging audiences for brands in recent years, due to the overwhelming increase in the use of social networking sites and other digital...

Mobile app development companies spend a good amount of time figuring out how to boost conversion rates and drive revenue. As the world moves forward digitally, the traditional mode of marketing has made for something more inventive that is...

The exploded adoption of internet and mobile has encouraged brands to have an efficacious digital marketing strategy in place. In a bid to attract the maximum number of eyeballs on the internet brands are leaving no stone unturned and...

Influencers are those individuals who are majorly experts, bloggers and thought leaders, who have huge community of followers. In a way they write brand’s fate, purchasing decision of their followers just lay in the words these influencers utter. So brands/marketers usually leverage on...

Digital marketing is one of the most powerful marketing tools available to businesses and professionals these days. There are over 4 billion people who are using at least one social media channel. With a good digital marketing campaign, you...

Chew this - The global influencers' marketing spending in 2022 is estimated to cross a whopping $16.4 billion, up from $13.8 billion in the previous year. But what is making heads turned is the fact that more than 75%...

Content creators and digital influencers are buys in calling chartered accountants, tax experts, and influencer marketing agencies to decode the impact of newly drafted Section 194R of the Income-tax Act, which applies to social media influencers, on their earnings. Influencers...

Clubhouse, the latest and the hottest entrant in the social media space, has recently acquired a top-level talent that is turning heads in the entire industry. On Sunday, the exclusive audio-only social media platform welcomed onboard Maya Watson, Netflix's Ex-Director...