With more than 1.32 billion active monthly users, who are posting 12 billion messages daily, Facebook Inc. (NASDAQ:FB) is undoubtedly the most desirable marketing platform for companies, advertisers, marketers and even for self-promoters. While the individuals are fascinated about...

Fan penetration is one of the most important factors on Facebook Inc. (NASDAQ:FB) which provides a complete overview to focus on one’s social media activities as it provides the insight how well a person is able to reach the community...

Behold, all your social media accounts must be surrendered to the company ! Yes, it’s true and it's being done at none other that India’s leading offline and online publication Times Of India and its entire sister concerns. In...

Google Inc. (NASDAQ:GOOG) Play Store has always been a major target for fraudsters trying to sell fake applications, but Microsoft Corporation (NASDAQ:MSFT) Windows Store has now emerged as the newest target. Malware analysts recently exposed the Kaspersky Mobile App on Windows Phone...

Apple Inc. (NASDAQ:AAPL) products are adored and used by millions of users all over the world, for its sleek interface and powerful hardware specifications. After the release of the first iPad in 2010, the company failed to release any revolutionary products in...

With increasing usage of Google Inc. (NASDAQ:GOOG) owned Android and Apple Inc.’s (NASDAQ:AAPL) iOS powered Smartphones, the number of malware threats and high risk apps have seen a significant growth. Cyber criminals are making constant efforts to develop efficient...

Social media sites like Facebook Inc. (NASDAQ:FB) and Twitter Inc. (NYSE:TWTR) might have revolutionized the advertising world for businesses of all kinds for top brands, SMBs, local brands and every other major sector, yet it lacks behind e-mail marketing...

Marketers across the globe are adopting various innovative tactics to attract customers and drive sales. It is important for brand marketers to drive quality audience who are likely to engage and drive business for their firms. Nearly 38% of the...

Social media has introduced numerous opportunities for brands to engage directly with customers on Facebook Inc. (NASDAQ:FB), Twitter Inc.(NYSE:TWTR), YouTube, Vine and Instagram. More than 79% of world-wide brands communicate their message or market their content in various rich media...

Social Media is indeed a powerful source of information broadcast and discussion. However, over the period of existing, multiple flavors of it have segregated users based upon their needs and type of usage. The micro blogging social network Twitter...