Mobile Apps

Of the countries that are most targeted for mobile ad fraud, Japan is the most susceptible, irrespective of whether on an Android and iOS-enabled device. According to ClicksMob's The State of Mobile Ad Fraud, 2016 report, which is released recently, the...

If you’re looking to build a career as an App developer in India, now is a great time. According to a recent study by Hyperlink Infosystem, the average cost to develop a mobile app in India, either on Android...

To Surge or Not To Surge, is no more a question for the cab aggregators across India. Only last month, the Ministry of Road, Transport, and Highways of India issued guidelines, which now allows surge pricing of up to three...

When Robert Downey Jr. shot the very first scene of Iron Man interacting with Jarvis in 2008, little did he knew that exactly after eight years, the reel life Jarvis will be transformed into real life. The Co-founder and...

Today apps are more like a necessity for smartphone users. Thus, marketers are turning to app-marketing in order to connect with users. Apps are mostly used for communication, social networking, bookings, entertainment and gaming. While some apps are completely...

When Facebook Inc. (NASDAQ:FB) introduced chatbots in messaging platform very first time in April this year, the internet was buzzed with debate, discussion and potential of chatbots in the future. It was the very first time when people noticed...

Internet marketers and SEO experts know that SEO is a living thing: there are constant changes that those in the industry need to stay on top of. Optimizing a website for SEO is not a one-time deal; instead, it’s...

We keep saying that we live in an app-centric world. We have a host of apps to pick when it comes to deciding which one we use the most. But never has it occurred to us to think of...

The number of mobile messaging app users in India is growing steadily; all thanks to the adoption of Smartphones and mobile Internet. Interestingly, the growth of mobile messaging apps in India has now surpassed the growth of social networking sites....

One of the most important tasks for an app marketer is to ensure that users are actively engaging with the app. To create more engagement, app marketers are now turning towards Push Notifications, which provide higher click-through and conversion...