Varun Nayak

The world today is moving at a faster pace than ever. In every single minute, millions of activities are occurring at a rollicking pace over the internet. The fast-growing digital and internet technology has made it possible for an...

Twitter Inc. (NYSE:TWTR) recorded an epic IPO debut due to extra hype built across its potential growth prospective in future. Marketers are somewhat acquainted with micro-blogging site's marketing capabilities, but, very few are courageous enough to risk investing on...

The power of social media in advertising of a brand is somewhat a digestible fact for most of the marketers now, and it is considered to produce 58% more outreach than any other advertising method. Brand marketers are increasingly...

Demand for online video content is increasing at a rapid pace. Users often throng online video content properties from Google Inc. (NASDAQ:GOOG), AOL Inc. (NYSE:AOL), Facebook Inc. (NASDAQ:FB), Hulu and a lot more. Nearly 87.1% of the U.S internet...

The undisputed king of video content, Google Inc. (NASDAQ:GOOG) owned YouTube, has revolutionized the realm of video ads for publishers and viewers across the globe. Brands and YouTube users are on the site spending more than 4 billion hours...

San Francisco based Twitter Inc. (NYSE:TWTR) which was born as a messaging service and later evolved into a world-class micro-blogging platform, has seen an incredible growth and now provides companies and brands, a platform for addressing the masses with...

The social media titan, Facebook Inc. (NASDAQ:FB) has paced itself very well in 2013, especially when it came to fast changing demands of its users, advertisers, increasing challenges in mobile space and tough competition from rival networking sites. It...

The micro-blogging specialist, Twitter Inc. (NYSE:TWTR) had a terrific IPO debut, due to extensive buzz surrounding its potential growth in future. Twitter, due its outstanding adaptability to the mobile space and its unique features in terms of tweet, re-tweet...

Driving robust traffic to a brand's website is one of the prime objectives of any ad campaigns or promotional event run by marketers on various networks, if consumers or fan followers visit brand websites after viewing the ads and...

As 2014 is approaching closer, many analysts are drawing speculations about possible trends in the social media arena in the next one year. Marketers are referring various reports and study analysis to prioritize their business objectives based on trends...