Varun Nayak

This year’s holiday shopping season witnessed some of the biggest sales days for top brands worldwide. Customers widely followed couch commerce, as the retail brands had provided all possible ideal deals and offers to drive online sales, which increased...

Usage of rich media content like images, videos, infographics is on a steady rise, as marketers and content makers are trying to convey messages in more convincing ways and increase engagement rates. Social media titan, Facebook Inc. (NASDAQ:FB) recently...

The social media industry saw an exuberant growth in 2013 in terms of revenue, acquisition, user-base, features and a lot more. Social media sites have changed the lives of many and have helped them easily connect to the outside...

Social media staffing is one of the most important aspects for any progressive business firm. More than 1357% increment was observed in the demand for social media professionals in the last 3 years. Companies are increasingly investing on social media activities...

The holiday shopping season consisting of - Thanksgiving Day, Cyber Monday and Black Friday are some of the biggest shopping days of the year. Brands roll out numerous lucrative deals and offers to attract customers. Brand advertisers have spent...

NewsFeed ads, a prominent part of native ads on Facebook Inc. (NASDAQ:FB) is rising in prominence as it drives 5X higher conversion rate than right hand side ads. With an increasing demand for NewsFeed ads, the competition for high value ad...

Native advertising, the most used web advertising method in which brand advertisers are more focused on placing ads in context with a user’s experience, to grab more attention or higher engagement, is widely used on Facebook Inc. (NASDAQ:FB) platform....

Social media site adoption is on the rise and it is indirectly increasing concerns over a users’ privacy on various leading networking sites like Facebook Inc. (NASDAQ:FB), Twitter Inc. (NYSE:TWTR) and LinkedIn Corp. (NYSE:LNKD). Teens are increasingly switching to...

Increasing adoption of social media by web users across the globe has evoked discussions, story sharing and opinions pertaining to various global brands on social media sites. People are increasingly using social media to place any query, complaint or...

2013 can clearly be classified as a Year Of Social Sharing, even though the year lacked Olympics, elections, Football or Cricket WC, still social sharing saw an emphatic rise by over 32%. Over 1.5 billion unique users across 14...