How Brands Can Leverage On Twitter Inc. (TWTR) To Increase User Engagement Activity By 324% On The Micro-Blogging Site! [INFOGRAHIC]

Must Read

Microsoft Warns Millions of Windows 10 Users, And It’s Scary!

Microsoft’s Windows 10 update worries seem to haven’t stopped even after they started to secretly offer Windows...

Facebook Falls Prey To Coronavirus: Cancels Global Marketing Summit 2020

The deadly Coronavirus outbreak seems to have now become the primary cause of the cancellation of another...

Microsoft Study Reveals Indians Have Become Less Digitally Civilised Than The Previous Years!

With the coming age of digital boom in India, more and more people have been gaining access...

The micro-blogging specialist, Twitter Inc. (NYSE:TWTR) had a terrific IPO debut, due to extensive buzz surrounding its potential growth in future. Twitter, due its outstanding adaptability to the mobile space and its unique features in terms of tweet, re-tweet can prove to be a potential marketing weapon for brand marketers. Its viral nature can help brands in publicizing their brands to the masses easily. Marketers must focus on studying all possible tricks and tactics of effectively using the micro-blogging site and drive more user engagement to increase sales.

An Infographic by Quicksprout.com has unveiled vital statistics and data points pertaining to the micro-blogging site’s potential in driving user engagement with Twitter brands. Few important points are listed below.

  • The micro-blogging site with over 135,000 sign-ups per day has been embraced as a marketing platform by over 75% of businesses.
  • Twitter with over 190,000,000 website visitors per month, has more than 33% of its users following at least one brand.
  • Active tweeting users post more than 58 million tweets per day and about 79% of the active user-base recommends brands they follow.
  • The San Francisco based Twitter, hosts more than 36 million unique visitors per month and records close to 5700 tweets per second.
  • Close to 50% of shoppers made a purchase based on recommendations found through social network, 67% of Twitter users are more likely to buy from the brands they follow.
  • Saturday and Sunday are the best possible occasions to post tweets as the Re-tweet rate is 0.168 on weekends, highest compared to the rest of the days.
  • Twitter recently rolled out visual tweets. Images and video links will now be visible within the tweet itself. This has increased the engagement rate by over 200% for tweets with image links.
  • Brand marketers must focus on Tweeting questions as 21% people are more likely to respond to a tweeted question.
  • The Re-tweet rate can be as high as 86% for tweets containing links, hence it is vital for marketers to include a link which elaborates the tweeted message in a detailed manner for those who wish to seek more information about the topic.
  • The Re-tweet rate is 4X higher for Tweets which requests followers to RT or re-tweet than the ones which do not ask for a RT.
  • Offering a brand follower with special promotional deal increases likelihood of driving a sale or purchase by 349%.
  • 61% of Twitter brand followers are eager to provide feedback and offer ideas. Hence, it is vital to engage actively with all the tweeps at the earliest. About 74% of followers look for updates related to future products.                                                                                                                                                            Twitter Engagement Increase

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

LinkedIn Finally Rolls Out The Most Requested Feature By Users

Microsoft owned LinkedIn has recently been reported to have revamped its profile section with an amazing feature...

Google is Giving Microsoft a Taste of its Own Medicine

The latest version of the Microsoft Edge browser was launched about a month ago for Windows 10, Windows 8, Windows 8.1, and...

PhonePe Is Betting Big On The New Facility To Woo Smartphone Users And Merchants

The popular digital payments app PhonePe has recently been reported to launch a feature which is bound to solve their user’s cash...

Microsoft, Xbox, and One Small Mistake: Loss of $1 Billion

Microsoft Corporation (NASDAQ:MSFT) needs no introduction as it is one of the oldest players in tech space and dominated the industry undisputedly...

Facebook Without Mark Zuckerberg And Sheryl Sandberg?

Imagine Facebook without Mark Zuckerberg and Sheryl Sandberg, the current CEO and COO of the world's largest online social media network having...

Essential Email Marketing Features for eStore Owners That Generate Guaranteed ROI

Email marketing is essential and is a significant part of current digital strategies. Email marketing reigns supreme when you need to enhance...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This