How Brands Can Leverage On Twitter Inc. (TWTR) To Increase User Engagement Activity By 324% On The Micro-Blogging Site! [INFOGRAHIC]

Must Read

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out...

The micro-blogging specialist, Twitter Inc. (NYSE:TWTR) had a terrific IPO debut, due to extensive buzz surrounding its potential growth in future. Twitter, due its outstanding adaptability to the mobile space and its unique features in terms of tweet, re-tweet can prove to be a potential marketing weapon for brand marketers. Its viral nature can help brands in publicizing their brands to the masses easily. Marketers must focus on studying all possible tricks and tactics of effectively using the micro-blogging site and drive more user engagement to increase sales.

An Infographic by Quicksprout.com has unveiled vital statistics and data points pertaining to the micro-blogging site’s potential in driving user engagement with Twitter brands. Few important points are listed below.

  • The micro-blogging site with over 135,000 sign-ups per day has been embraced as a marketing platform by over 75% of businesses.
  • Twitter with over 190,000,000 website visitors per month, has more than 33% of its users following at least one brand.
  • Active tweeting users post more than 58 million tweets per day and about 79% of the active user-base recommends brands they follow.
  • The San Francisco based Twitter, hosts more than 36 million unique visitors per month and records close to 5700 tweets per second.
  • Close to 50% of shoppers made a purchase based on recommendations found through social network, 67% of Twitter users are more likely to buy from the brands they follow.
  • Saturday and Sunday are the best possible occasions to post tweets as the Re-tweet rate is 0.168 on weekends, highest compared to the rest of the days.
  • Twitter recently rolled out visual tweets. Images and video links will now be visible within the tweet itself. This has increased the engagement rate by over 200% for tweets with image links.
  • Brand marketers must focus on Tweeting questions as 21% people are more likely to respond to a tweeted question.
  • The Re-tweet rate can be as high as 86% for tweets containing links, hence it is vital for marketers to include a link which elaborates the tweeted message in a detailed manner for those who wish to seek more information about the topic.
  • The Re-tweet rate is 4X higher for Tweets which requests followers to RT or re-tweet than the ones which do not ask for a RT.
  • Offering a brand follower with special promotional deal increases likelihood of driving a sale or purchase by 349%.
  • 61% of Twitter brand followers are eager to provide feedback and offer ideas. Hence, it is vital to engage actively with all the tweeps at the earliest. About 74% of followers look for updates related to future products.                                                                                                                                                            Twitter Engagement Increase

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was...

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This