Amazon Alexa Is Loved By Indians: 1200% Increase In Mushy Interactions

Must Read

Happy B’Day Ray Dolby: The Man Who Engineered Mankind’s Entertainment Desires

Distinguishing the sounds of various musical instruments or experiencing a war scene was not magical until the foundation of...

Will The Upcoming iPhone 14 Pro With 48MP Camera Set The New Sales Record?

The wait for a more powerful Apple iPhone camera may finally be over after nearly 7 years! The upcoming...

$10 Billion Down The Drain In 2 Months: Paytm at 50%, Good To Buy?

The share of One97 Communications, the parent company of Paytm, fell 51 percent to Rs 1,063.75, the new low,...

Hinting at a similar premise to that of the movie Her, Indian users have started taking a perhaps odd liking to the Amazon AI virtual assistant – Alexa. 

In what can only be called a bizarre interaction, Amazon revealed than Indians have said “I love you” to Alexa over 19,000 times in a day which is up by a whopping 1200% from 2019!

In 2020, as the U.S e-commerce behemoth went on to embed its A.I. assistant across Amazon’s entire family of apps and its multiple third-party devices, Alexa saw in a 67% increase in customer interactions in India.


In the month of October 2017, The Bezos-owned e-commerce major released the voice assistant in India, making it the fourth country Alexa was introduced to. On Monday, Amazon Alexa celebrated its 3rd anniversary in India.

On this occasion, the company has revealed some stunning facts about the market response received by Alexa in India. As of now, over 50 percent of India’s Alexa users are accounted for by customers in non-metro cities brought home an Echo device.

When Alexa entered India three years ago, it piloted on only two third-party devices apart from Amazon’s very own Echo devices. However, in the last three years, it has branched out to Amazon’s main shopping app, Fire TV, on laptops, televisions, smartphones and smart home appliances as well.

Puneesh Kumar, the country leaker for Alexa at Amazon India, in a statement about the same, said that the company is building an environment via which they want the voice feature to be made available to all manufacturers, third parties, SMBs whilst the ‘voice revolution’ is unfurling.

Today, Alexa is integrated into almost every device you can think of such as – Fitbit, Samsung devices, Redmi smartphone, Bose speakers, and so on. Kumar revealed that Amazon views the whole smart home category as an important growth engine for Alexa in India and this is why it has tied up industry majors such as Wipro, Philips, Syska and many others.


Kumar also mentioned that “Smart homes is one of the fastest-growing segments for us (Amazon) and almost 8.6 lakh times people use Alexa to control smart devices every day in 2020.”

India, the first country to enable Alexa on Amazon’s shopping app for Android users, sent out 5.8 lakh queries to the Amazon A.I. voice assistant every day for searches related to products, best deals, music and more.

Note here that even though Amazon didn’t reveal how many exact Alexa users are present in the country, it said over half of India’s Alexa users are from non-metro cities and that customers from 85% pin codes purchased Echo smart speakers in the previous year.

The Road Ahead For Amazon Alexa: Monetization

Now that Alexa has built up a sizeable user base in India and globally, the current challenge for Amazon lies in how to monetise Alexa as a service without the experience turning out to be too intrusive or invasive in nature for customers.

To take things further down this road, the company has started some pilot projects wherein users will need to pay in order to acquire an Alexa skill.

For instance, the Indian celebrity Amitabh Bacchan’s voice responding back to you every time you ask a question to Alexa is a paid experience.

Amazon will soon churn out many other such pieces to experiment and observe how Indian customers are responding to it. And on the basis of that, the company will fix a stable monetization mechanism.

Have you tried speaking to the Alexa voice assistant yet? Do you find it a useful addition to your daily life? Let us know the comments down below. We will keep you updated on all future developments. Until then, stay tuned.


Please enter your comment!
Please enter your name here

Latest News

Metaverse: Overhyped Or Underrated?

It's the dawn of Metaverse! Microsoft on Tuesday cited the so-called "metaverse" as one of the primary motivations behind the acquisition...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This