The above graph represents the Google advertising revenue by quarter, starting from fiscal Q1 2002 to the recently completed quarter. A whopping 80.61% of Google’s total segments revenue in Q3 2020 came from its advertising business. Google ads revenue amounted to $37,095 million during the third quarter of fiscal 2020, with an increase of 9.76% YoY. Due to the Covid-19 pandemic, the Alphabet Inc. – the parent company of Google LLC, has recorded a sudden decline in its advertising revenue, amounting to $29,867 million in fiscal Q2 2020.
Growth in Google Ads Revenue: History
|Source||Google Inc., Alphabet Inc.|
|Note||Google fiscal year starts from January 1st|
It is important to note that the company generates its advertising revenue primarily by delivering ads on Google properties, including Google.com, Google Search app, YouTube, Google Play, Gmail and Google Maps; and Google Network Members’ properties.
Interestingly, in fiscal Q4 2001, the search giant generated over $10 billion in revenue from ads, globally. With 24.6% YoY growth, Google quarterly ad revenue amounted to $10,174 million ($10.2 billion) during the quarter.
In fiscal Q4 2017, the company’s advertising revenue crossed $25 billion ($27,227 million to be precise) mark for the first time in history.
One must note that Google ads revenue increased an impressive 16.7% YoY during FY Q4 2019, to an all-time high of $37,934 million. On a quarterly basis, the company reported nearly 11.8% growth in its Q4 2019 ad revenue.
Google LLC (formerly Google Inc.) was incorporated in September 1998, by Larry Page and Sergey Brin while they were PhD. students at Stanford University in California. Google is a subsidiary of Alphabet Inc., headquartered in Mountain View, CA, United States.
After 6 years of its inception, Google IPO (Initial public offering) took place at $85 per share. On August 19, 2004, the company began trading at the Nasdaq and ended the day at $100.34, closing 18.05% above its offering price.
In October 2006, Google acquired the video-sharing site YouTube for $1.65 billion in Google stock. Some of the biggest acquisitions include DoubleClick on April 13, 2007 (for $3.1 billion in cash), Motorola Mobility on May 22, 2012 ( for $12.5 billion), Waze on June 11, 2013 (for $966 million in cash), Nest Labs on on January 14, 2014 (for $3.2 billion in cash), HTC (smartphone division) on September 21, 2017 (for $1.1 billion in cash), etc.
In August 2015, Google became a wholly-owned subsidiary of Alphabet. Alphabet Inc. (NASDAQ: GOOGL) replaced Google Inc. (NASDAQ: GOOGL) as the publicly-traded entity and all shares of Google automatically converted into the same number of shares of Alphabet, with all of the same rights.
On September 1, 2017, Alphabet announced a new holding company XXVI Holdings Inc. to manage its “Other Bets”. At the same time, Google announced its plans of restructuring as a limited liability company, Google LLC, as a wholly owned subsidiary of XXVI Holdings Inc.
Sundar Pichai is currently the chief executive officer (CEO) of Alphabet Inc. and its subsidiary Google LLC.
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