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The above graph represents Snap quarterly revenue share by region, starting from fiscal Q1 2015 to the recently completed quarter. In Q4 2019, over 63.2% of Snap’s total quarterly revenue came from North America region, which amounted to $354.3 million. North America includes Mexico, the Caribbean, and Central America.
|Source||Snap Inc. Financial Reports, SEC Filings|
|Note||Snap Inc. fiscal year starts from January 1st|
That represented 0.40 percent point QoQ and 0.03 percent point YoY increase in the share of North America revenue.
Europe, is the second largest market for Snap Inc, accounted for 17.28% of the company’s total revenue in Q4 2019. On a quarterly basis, the share of Snap revenue from Europe declined 0.42% point. Europe includes Russia and Turkey.
The share of Snap revenue from Rest of World in Q4 2019 was 19.56%.
About Snap Inc.
In the Spring of 2011, Reggie Brown came up with the idea of a disappearing-image messaging app called Picaboo (now known as Snapchat). However, due to the equity distribution issue, Brown later left the company.
In September 2011, the Snapchat app finally went live on the iOS App Store. On October 28, 2012, the company reported over 1 billion snaps being shared on Snapchat app – with over 20 million unique moments shared every day. While on October 29, 2012, the app was made available in the Google Play store for all Android devices.
On September 26, 2016, the name of the company changed from Snapchat Inc. to Snap Inc.
In March 2017, Snap Inc. completed its initial public offerings (IPO), at a price of $17 per share.
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