The above graph represents Netflix quarterly revenue by region, starting from fiscal Q1 2011 to the most recent quarter. Netflix revenue in Q4 2019 hit an all-time high of $5,467.4 million, globally. A whopping 53.8% of that came from international streaming services. Netflix US revenue (DVD+Streaming) in Q4 2019 increased 21.4% YoY to $2,526.12 million. While Netflix International revenue from Streaming services increased to $2,941.32 million in Q4 2019, with an impressive 39.7% YoY growth.
Note: From Q1 2020, Netflix has stopped revealing the US and International revenue data, separately. Instead, the company has revealed the quarterly streaming revenue by US & Canada, EMEA, APAC, Latin America.
|Source||Netflix Quarterly Reports, SEC Filings|
|Note||Netflix financial year – January 1st to December 31st|
The total revenue of Netflix includes the revenue from Domestic DVD, Domestic Streaming and International Streaming business. The United States revenue includes the revenue from DVD and Streaming services, while International revenue includes only streaming services revenue.
Netflix Revenue from the US
The US region has always been the most lucrative revenue generator for Netflix over the quarters. In Q1 2019, this region generated a whopping $2,154.24 million in revenue alone, commanding a considerable 47.6% share in the total quarterly revenue for the company in this quarter. Netflix’s revenue from the US in Q1 2019 increased a significant 12.3% YoY and 3.5% QoQ.
It was Q1 2014 when Netflix’s quarterly revenue from the US crossed $1 billion for the first time. The revenue increased by 13.7% YoY to $1,002.97 million. Last year in Q3 2018, ended September the company achieved another milestone as the quarterly revenue from the US crossed $2 billion.
Netflix Revenue from International Region
Netflix international revenue in Q1 2019 amounted to $2,366.75 million ($2 billion), thus commanding a dominant 52.4% share of the total revenue for Netflix. Netflix’s international streaming revenue crossed $1 billion in Q1 2017 and $2 billion in Q4 2018. It is important to note that it was the first time in Q4 2018 when Netflix’s quarterly revenue from International streaming services surpassed the revenue from its Domestic DVD and Streaming business.
About Netflix Inc.
Netflix Inc. (NASDAQ: NFLX) was founded on August 29, 1997, by Reed Hastings and Marc Randolph as a DVD-rental-by-mail firm. However, the company began its operations on April 14, 1998, by opening the world’s first online DVD rental store. For $19.95 a month, subscribers can rent as many DVDs as they want. The company slowly expanded its business by offering the streaming service in the US while retaining the DVD and Blu-ray rental service. In September 2010, the company began offering its streaming service to Canada, which later expanded to other international markets such as Latin America, the United Kingdom, Ireland, Australia, etc. Netflix is now available almost every corner of the world, except in mainland China (due to local restrictions), Syria, North Korea, and Crimea (due to US sanctions).
Netflix’s IPO (initial public offering) completed on May 29, 2002, selling 5.5 million shares of common stock at the price of $15.00 per share.
On January 22, 2018, Netflix’s market capitalization ballooned to $100 billion, becoming the largest digital media and entertainment company in the world.
Netflix is ranked #38 on the list of the World’s Most Valuable Brands by Forbes, with a brand value of $15.5 billion in 2019.
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