Worldwide Tablet Shipments Q3 2018: Amazon.com Bounces Back In Top 3 [REPORT]

Must Read

Superstitions across different countries – An Overview

Some believe that a superstition is anything that people believe that is based on myth, magic, or irrational thoughts. They are beliefs that are steeped in lore or tradition, and it is usually difficult to pinpoint the exact origin. Here is a brief compilation of Superstitions which are prevalent across different countries.

1.5 Million Engineers Pass Out In India Every Year, Fewer Getting Hired [Trends]

Engineering colleges have been springing up like wild mushrooms in India in the last few years. Their number has...

World’s Most Popular Ad Slogans: A Brief List To Inspire With !

Advertisement plays an important role for companies as well as consumers world wide. It gives a seller an opportunity...

Global tablet shipments have gone down yet again in Q3 2018, due to the increasing demand for large screen flagship smartphones, a.k.a Phablets, such as Samsung Galaxy Note 9, Apple iPhone XS Max, OnePlus 6T, etc. Surprisingly, this is the 16th quarter in a row when the global tablet market witnessed a YoY decline in terms of shipments. According to IDC’s recent reporttablet vendors shipped a total of 36.4 million units in Q3 2018, globally. That’s a massive 8.6% YoY decline.

But, not everything is over for the global tablet market. There is a sigh of relief as in Q3 2018, the overall tablet industry witnessed a single-digit YoY decline in shipments, in contrast to the double-digit decline in both Q1 and Q2 of this year.

Let’s have a look at what the report has to say.

Advertisements

Worldwide Tablet Market Q3 2018: Main Highlights

  • The worldwide tablet market witnessed a massive 8.6% YoY decline in Q3 2018, as the shipments fell to 36.4 million units.

 

  • The slate tablets accounted for nearly 87% of the total global tablet market, 31.6 million units were shipped in Q3 2018.
  • Only 4.8 million units of detachable tablets were shipped, depicting a decline of 13.1% YoY.
  • Apple is the undisputed leader in the global tablet market, with shipments amounting to about two times that of its nearest competitor.
  • Apple shipped nearly 9.7 million iPads in Q3 2018, globally.
  • Samsung maintained its position as the second largest tablet manufacturer in the global market, despite witnessing a notable 11.4% YoY decline in its tablet shipments in Q3 2018.
  • Amazon.com surpassed Huawei and Lenovo to become the third largest tablet manufacturer in Q3 2018, with a minimal 0.4% YoY decline.
  • Amazon.com shipped 4.4 million tablets in Q3 2018, registering a whopping 175% growth compared to Q2 2018, where it shipped only 1.6 million units. 
  • Surprisingly, Huawei was the only tablet company among the top 5 who registered some Y-o-Y growth in its shipments in Q3 2018. However, it slipped down to the fourth spot compared to last quarter.
  • Huawei shipped 3.2 million units of tablets in Q3 2018, globally, with an impressive 7.1% YoY growth.
  • Lenovo (including Fujitsu) shipped only 2.3 million units in Q3 2018, with a massive 24.5% YoY decline.

top 5 tablet companies with market share

The worldwide tablet shipments reached 36.4 million units in Q3 2018, going down from the shipment of 40 million units at the same time last year. The relative percentage of YoY decline is also huge, which is in itself a worrying trait. Last year, in Q3 2017, the reported year-over-year decline was only 5.4%, while this year it has increased to 8.6%. The fact that the tablet market is showing a decline in shipments each year is worrying enough. But the fact that the percentage of decline is increasing with time is even more thought-provoking.

However, it is depicting a significant growth of 10.3% compared to the previous quarter where 33 million units of tablets were shipped, globally.

Change In Fortune For Amazon

One of the standout highlights of the whole report was the apparent news of Amazon overtaking Huawei to become the third largest tablet manufacturer in the world. One of the major sources of its growth in practically all industries of Amazon stems from Prime Day. Amazon has always had an aggressive hardware strategy which pays dividends most of the time. This growth has been even more surprising after the decline in shipments that Amazon incurred in the previous quarter. In Q2 2018, Amazon.com reported a massive 33.5% YoY decline in its tablet shipments. However, the massive growth this time around is expected to continue, with Amazon expected to maintain its position as the third largest manufacturer in the following quarter as well.

Apple’s Performance In the Tablet Industry Over the Years

Apple’s iPad has been the main driver behind the growth of the tablet industry for a long time now. It has been successfully able to keep up its struggle against the Personal Computer industry. The 9.7-inch iPad with Apple Pencil support, launched in the late first quarter, continued to drive the volume. Since the last 5 quarters, Apple has been maintaining over 25% share of the global tablet market. Will the undisputed leader be dethroned by another company anytime soon? It doesn’t seem like it yet. The gap between Apple and the other companies is just too much. And with the declining tablet industry, it can be safely said that the iPad is, in fact, set to lead for as long as the industry survives.

The Death of the Tablet Industry?

All these points towards the future death of the tablet industry that has been limping towards its end for a really long time now. The tablet was, in fact, an unexpected success upon release, even if it did not pose anything significantly different compared to smartphones in terms of features. Probably, the bigger touch screen did the job then.

Advertisements

But people seem to be over the trend now. With increasing display sizes of smartphones which are in vogue these days, the need for a tab has been significantly reduced. In addition to that, the lengthening cycles of replacement have contributed to the tablet losing its appeal as well. However, 36.4 million units still depict a lot for people who do buy and use a tablet. Therefore, there’s life in the industry just yet.

Do You Still Own A Tablet?

View Results

Loading ... Loading ...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

India the 3rd Worst Economically Affected Nation by Internet Shutdowns in 2019: Report

2019 saw an increasing awareness about internet shutdowns in the Indian population due to unprecedented first-hand experience...

Amazon and Flipkart Under The Lens Of Indian Authorities For Competition Squashing Activities!

The ongoing tug of war between Offline and Online retailers in India seems to be far from over. On Monday, the Competition...

Constant Internet Suspensions In India Affecting Online Transactions and Economy Adversely

In the wake of the highly controversial and prejudiced Citizenship Amendment Act and other related legal developments such as the NRC, IT...

The Current Generation Require Technology In Class To Make The Most Of Future Opportunities

Technology is the current drive for everything. It has influenced all aspects of life, including cultures. It affects the way we live,...

Reliance Jio Offers Free Calls Over WiFi: Activate It Now

Following Airtel’s launch of VoWiFi calling in December 2019, Jio has now started rolling out VoWiFi calling, as well.

UPI Scam: A Man Loses Rs. 1.01 Lakhs While Using Paytm and Google Pay

Facebook finds it itself in the middle of its first scam of the new decade and the catalyst seems to be its...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This