Samsung Seizes 50% of India’s Premium Smartphone Market In Q1 2018

Must Read

Free Netflix in India: A Result of Slow Growth In Q3 2020?

Netflix is testing a new strategy that could lead to free Netflix in India. The online streaming...

Jio Pages: The Indian Browser Reliance Is Betting On Now!

Looks like Reliance wants to establish Jio as a synonym of technology. After launching a fleet of...

Reliance Future Group Deal In The Soup: SIAC Orders To Put The Deal On Hold

When Reliance agreed to acquire Future Group for $3.4 billion, recently, the share of Reliance Industries Limited...

With the rapidly maturing smartphone market in India, only a few people are vehemently curious about opting for top-notch flagship devices from premium brands. Though the Indian smartphone market remained flat Y-o-Y in Q1 2018, the premium smartphone shipments experienced 13% sequential drop due to lack of promotions post-holiday quarter. The premium smartphone market in India is still in nascent stages, accounting for mere 4% of the overall smartphone market in India.

India’s Premium Smartphone Market Q1 2018: Samsung Regains Top Spot

According to the latest analysis from Counterpoint Research, the top three brands, Samsung, OnePlus and Apple contributed to 95% of the overall premium smartphone market segment in India in Q1 2018. Samsung has regained the top spot capturing half of the premium segment with 16% YoY growth. Apple’s share in the premium segment has dropped as the volumes dipped by 55% due to decline in shipments of its tenth anniversary iPhone X and iPhone 8. Also, high import duties on CBUs has led to the higher price of already expensive iPhones. OnePlus has been consistent on the second spot since Q3 2017. Interestingly, OnePlus 5T was the best-selling model during the quarter, with a 25% share of the total premium models, according to Karn Chauhan, a Research Analyst at Counterpoint Research.

India premium smartphone segment market share Q1 2018
Source: Counterpoint Research

Advertisements

Clearly, Samsung has turned the game in its favour within just a quarter. The company’s share of the premium smartphones market in India rose 3X, apparently at the cost of iPhone. Tthe credit of Samsung’s stellar performance in the premium segment goes to its latest flagships Galaxy S9 and S9 Plus, even though the devices were launched in this quarter’s last month. The Korean electronics giant has been struggling in the premium segment, lagging behind the other two makers until the beginning of Q1 2018. Samsung has left no stone unturned in promoting its top of the line handsets. The legacy of Galaxy devices goes way back but with time, Samsung has adopted really aggressive marketing strategies to clear the crowd. In its Galaxy Note 8 commercial titled “growing up” which came last year, Samsung had clearly mocked Apple as an Apple fanboy chooses Note 8 over iPhone X. Galaxy Note 8, though it was a decent smartphone, failed to erode the market of iPhone X in Q4 2017.

Samsung did make sure that Galaxy S9 and S9 Plus show a strong prominence in both online and offline channels. India has one of the fastest growing smartphone markets in the world and a wide demographic in the country is preferring online channels, primarily because of deals and offers, and of course convenience. S9 and S9 Plus came out with exhilarating offers ranging from cashback with different wallets and Banks, exchange bonus of around $150, upgrades and data bundling plans across major operators in the country. Brands in the premium segment are leveraging big time from EMI offers and Cashbacks and Samsung is no exception. Online cashback is being used in 9 out of 10 premium models.

 

Samsung S9 Plus and S9 currently hold a share of 17% and 12%, respectively, in India’s premium segment. It clearly portrays that the Samsung’s flagships models contributed highly but the sales of other Samsung’s premium smartphones like Note 8 and Galaxy A8+ also helped Samsung to capture over half of the premium smartphone market. The upcoming Galaxy Note 9 is likely to cash in on the momentum built by Samsung’s premium smartphones. Recently, S9 and S9+ had already defeated iPhone X in Consumer Report smartphone ratings and now the company rules the premium smartphone segment.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Happy Birthday Ma Huateng: The Man Who Owns Facebook, WhatsApp Of China

The winning horse of the Chinese internet market and one among the Chinese billionaires, though not started...

Reliance Jio And Airtel Both Grab Top Spot In Customer Experience [Study]

What do winning brands have in common that the less successful ones don’t? It’s merely the fact that they adhere to the...

Huawei All Set To Bid Adieu To Smartphone Market?

The effects of the US ban on Huawei, along with a few other Chinese companies, have started appearing. Last week we reported...

Tata Group To Acquire 50% Stake In BigBasket: A Winning Edge Against JioMart?

The Tata Group has apparently found its winning edge against Ambani's JioMart and might add this newfound opportunity to their shopping list...

Amazon Locks Head With The Music Industry: Twitch Letting Streamers Use Unlicensed Music!

The global e-commerce giant Amazon.com, Inc. (NASDAQ:AMZN) has upset the biggies of the music industry as one of its acquisitions have been...

Mobile Internet Speed In India: From Bad To Worse [REPORT]

Languishing. And la…g…g…i…n…g. The sorry state of the desi internet in India. In a rather sad turn of events,...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This