Microsoft Will Launch A New Surface Device This Year

Must Read

End Of Free Ride For Ola And Uber: GOI Sets New Rules For Cab Aggregators!

For long Ola and Uber have been enjoying the free ride on charging surge price from customers...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country...

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Microsoft fans have yearned for modern and compact computing equipment after the advent of its Surface device. A lot of rumours and speculations have been making rounds on the internet regarding whether the Redmond Company will release any Surface product anymore or not. Microsoft Corporation (NASDAQ:MSFT) has made it official in its fiscal third quarter results that a new Surface hardware is likely to arrive this year.

Microsoft, in its Q3 FY 2018 earnings report that came on Thursday, said that the Surface business has shown strong $263 million or 32% YoY growth, and clocked an overall $1.09 billion in revenue. The company expects the number to grow even higher in its fiscal fourth quarter with its updated portfolio of new Surface hardware. This is the third consecutive quarter when Surface hardware sales accounted for billion dollar revenue.

Amy Hood, executive VP and Chief Financial Officer at Microsoft, said, “We expect Surface revenue growth in the high teens as we continue to transition to the latest products in our portfolio”. Also, the company saw better than expected performance from its Surface Book.


A New Surface Device

Microsoft has been improvising on the surface lineup since the launch of its first Surface Tablet in 2012. Surface Pro was introduced following year in 2013. Also, the Surface device has heralded Microsoft’s entry into the PC market. The Surface devices wreak futuristic technology and top-level craftsmanship. Microsoft claims that its new Surface Pro offers enormous battery life of up to 13.5 hours and is 2X faster than the Macbook.

The company continues to dominate in its business-centric offerings like its Cloud-based client Azure, Dynamics 365 – CRM and ERP capable business application, Office 365, and LinkedIn. Though there are some caveats in the company’s MPC (More Personal Computing) segment which includes – Bing, Windows 10, Surface devices, Xbox and Windows Phone. Lately, Microsoft’s gaming business has shown impressive growth due to its Xbox.

For a while, Microsoft is investing heavily in its MPC segment. Its perfectly logical as the Windows Phone is almost dead and sales of Surface devices have been noted to drop in the past. In Q4 FY 2017, Surface revenue declined $82 million or 2%, due to the reduction in volumes sold. On the other hand, phone revenue dropped a whopping $2.8 billion. In Q3 FY17, Surface revenue dipped by 26% or $285 million. Additionally, in FY18 Q2 and Q1, Surface devices recorded a revenue growth of 1% and 12%, respectively.

The Windows maker managed to kick-off the modern 2 in 1 detachable tablet segment with its Surface device but it needs to maintain the momentum of its upcoming Surface devices for substantial results. The next Surface lineup can include Surface Pro 5, Surface Studio 2, or a Surface Book 2. The clouds surrounding Microsoft’s Surface phone hasn’t cleared but at this point its unclear as to when we will be seeing a Surface Phone. May 7, 2018, the day Microsoft’s BUILD developers conference begin, can be the potential time and place for the company to reveal its new Surface devices. The reports suggest clearly suggest that Microsoft is visualizing the future world beyond Windows, and with its Surface devices it can be a formidable opponent in the advanced computing industry.


Please enter your comment!
Please enter your name here

Latest News

Google Is Dragged To Court For Spying On Employees And Firing Them!

It seems like Google is finally going to pay their dues for spying on their employees!

Exclusive: PhonePe Raises ₹5,000 Crore At A Valuation of ₹45,000 Crore

The digital payment company PhonePe has raised Rs 5,000 crore (approx $690 million) in a fresh round of funding. After the new...

Pre-Pandemic Level Job Recovery To Not Become A Reality Till 2024!

The COVID-19 pandemic led to millions of job losses all around the world. Now, while many reports suggest the global economy is...

Apple Mac Devices Are Being Affected By A New Malware Meant To Spy And Steal Information

If you are a Macbook user, then beware! There’s a new form of malware doing rounds on the internet and specifically targeting...

Decoding Slack Acquisition: A Move To Give Microsoft Taste Of Their Own Medicine?

The acquisition of Slack has left many surprised. The popular workplace messaging app Slack recently sold its business to...

The Launch of ATT Feature Will Make Apple-Facebook Privacy Feud Nasty

Apple's firm stand has itched Facebook's co-founder Mark Zuckerberg. Much of today's internet usage has become heavily...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This