Apple iPhone And Mac: The Choice of 75% Enterprise Employees [STUDY]

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The lust and love for Apple’s products among employees are once again proved. iPhone over Android and Mac over Windows is the choice for enterprise employees.

Communication tools – majorly computers and mobile devices – have become a vital partner for any business enterprise since information technology came into existence. Workplace these days is dominated by technology apart from people, obviously, someone has to use the technology. Also, the technology should be in consonance with business objectives. Employees in enterprise organisations are more productive and happier when they get to use the technology of their choices. However, the battle is between choosing Windows or a Mac. Similarly, in smartphones, almost every option is about iOS or Android.

Among enterprise employees who are allowed to chose their own work devices, Apple slays with a significant margin, according to a new survey from Jamf, the standard in Apple Management. 52% of enterprise organisations let employees choose their computers, while 49% allow them to chose their mobile devices. Employees of these organizations consistently chose Apple devices, for both computers and mobiles. Of the organizations with choice, 72% of employees chose Mac over 28% opting for PC, and 75% of respondents opted for an iPhone or iPad, while just 25% chose an Android device.


The disparity shouldn’t come off as a surprise because Apple products have been rapidly gaining popularity in workplaces for a number of reasons. Let’s shed some light on a few –

  • The hardware and software integration is better in Apple products, both iPhone and Mac, only because the company manufactures both software and hardware for its devices. Let’s take Android. One OS runs on a countless number of hardware and the synchronization changes with different OEMs.
  • Android, though it has the maximum market share in OSs, exhibits high levels of device fragmentation mainly due to a variety of models running on different versions of Android according to their compatibility. Users of older Android versions face a problem with untimely updates and bug fixes. This diversity increases vulnerability and security concerns. With iOS, every iPhone user almost stays on the same page.
    Infographic: Fragmentation Remains an Issue in the Android Universe | Statista
  • There are too many PCs to chose from and all mostly run on Windows, that too on different version. Only the latest or high-specced PCs would be compatible with the latest Windows. On the other hand, Mac runs only on Apple computers, same as iOS runs only on iPhones.
  • Mac and iOS are built with top-level security and encryption, that’s why you don’t need an antivirus in Mac. The memory on iOS and Mac is encrypted and less likely to be hacked. Also, you cannot take the full control of the Apple’s OS or its device, while Google’s Android is more vulnerable to hacks and cyber threats as being flexible it can be easily rooted or flashed. Android allows installing apps from third party-apps which makes it susceptible to security concerns, but Apple iOS is very rigid as you can only download apps from the Apple App Store. Security is, of course, a major concern for enterprises.
  • iPhones and Mac offer seamless software integration and lack of multiple options gives it a clean and clutter-free UI. On the other hand, Android and Windows give you a lot of options to tweak and play with the OS. Also, the SSD in Macbooks delivers a faster response as compared to normal HDD.
  • Android devices have had more performance-related issues such as high CPU, RAM and memory consumption and misbehaving apps than iPhones. Additionally, Android apps are more likely to crash than iOS apps. App development in Android takes more than 40% of code lines and is 30% more expensive than iOS.

Enterprises hate comprising their data and productivity, and Apple does have a striking edge due to its impeccable security, fluid-like synchronization, and relatively faster speed over other platforms.

The survey was conducted in March 2018, based on the feedback from 580 executives, IT professionals, managers from SMEs and large organisations around the world.


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