Microsoft To Invest $5 Billion To Strengthen Its IoT Offerings

Must Read

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google.

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing...

Microsoft Corporation (NASDAQ:MSFT) is willing to strengthen its IoT offerings and have announced to invest $5 billion in IoT over the next four years, globally. The software giant has planned to spend the amount primarily on research and innovation in IoT which could lead the company to stay ahead of the tech curve. Microsoft’s IoT Investment is being seen as a massive push by the company to empower their customers – irrespective of their size, expertise and budget – to offer more connected solutions that have the potential of improving people’s life besides business and customer experience.

The move will help Microsoft to have a better partner ecosystem, create more IoT tools and intelligence services and improvise IoT security. Eventually, all this will result in the strengthened market presence and deeply penetrated market with new future-ready tools.

Microsoft IoT Investment: A $1.9 Trillion Opportunity

The announcement to invest $5 billion in IoT will allow Microsoft to capture a sizable share of estimated $1.9 trillion IoT market globally by 2020. The increasing adoption of IoT enabled products and services are portraying a big window of opportunity for all IoT players. From IoT enabled water purifier to Smart Lightning to Connected cars, the industry is going through a major shift; hence, the early moving advantage will pay off in a long run.


IoT In India: $15 Billion Market by 2020

India is one of the fastest growing economies in the world. The exploded adoption of smartphones has created a gateway for all the IoT players, who are overwhelmed by the response received by the market. According to the Deloitte report, the IoT market in India is expected to be as big as US$9 billion by 2020.

Interestingly, Asia-Pacific (excluding Japan) (APeJ) will be the IoT spending leader, with spending expected to reach $455 billion by 2021.

From startups to established organisations Microsoft has been working with almost all types of players in India who have shown a great degree of interest and commitment in IoT. To provide highly personalised, safe and smart driving experience Microsoft is working with Tata Motors and allowing the company to leverage on its connected vehicle technologies.

To improve and provide a healthy lifestyle TechSpan Engineering, a Bangalore based startup, is trusting Microsoft’s Azure platform. The startup is committed to monitoring the drinking water quality in real time by using collected data, the sensors provided by Austrian firm and underlying cloud infrastructure from Microsoft.

On the other hand, Microsoft is yet to provide more clarity on the precise nature of its announced spending. Last year Microsoft spend $13 billion on R&D, albeit not on IoT alone. However, considering Microsoft Azure Suite already have a strong foothold in the market, it would be interesting to see which areas of IoT Microsoft have planned to invest in. Analysts believe that Microsoft may spend a sizable amount of the $5 billion to M&A.



Please enter your comment!
Please enter your name here

Latest News

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world.

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

The Lawsuit That Could Force Apple To Exit China Market

It seems like China is now turning up the heat and is ready to take some really hostile measures after being worn...

Global eCommerce Sales to Reach $3.9 Trillion in 2020 [REPORT]

As the coronavirus pandemic has lead healthcare authorities to discourage physical social contact as much as possible, the most popular mode of...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This