At the time when Apple is being criticised for its strategy and absence of innovation in iPhone 7 worldwide, there is some good news for Tim Cook & Team. The news becomes more valuable with the fact that it is about the market which apparently holds the key to the door of future success. A smartphone, which was introduced way back in 2013 and has seen 3 successors by now, is still making competitors run for its money in the fastest growing smartphone market. Meet iPhone 5s, the top selling premium smartphone in India.
According to the latest report from CyberMedia Research (CMR), Apple iPhone 5S is still the number one smartphone in six states and capital territory of Delhi, as of March 2017. Citing the data from Mobilytiks, CMR report suggests that Apple iPhone 5s has conquered the list of top selling premium smartphones, price tagged with Rs. 20,000 or more, in India. The report has analysed the sale figures of the premium smartphones in Gujarat, Maharastra, Karnataka, Tamil Nadu, Uttar Pradesh, West Bengal as well as the territory of Delhi.
While Delhi and Gujarat are the only two states where Apple has completely dominated, in other states, OnePlus 3T, Samsung Galaxy A5 and Samsung S4 Mini managed to grab a position in the list of 5 top selling premium smartphones.
In Karnataka, the IT hub of India, OnePlus 3T emerged as the 4th most selling premium smartphone, trailing behind iPhone 5s, iPhone 6 and iPhone 6s. Similarly, in Tamil Nadu, Samsung S4 Mini pushed iPhone 7 out of the list to grab the fourth position. Interestingly, only in West Bengal, Samsung apparently presents some competition to Apple by grabbing the second and the third position in the list.
Clearly, the love for Apple iPhone among Indian smartphone users is far from over. India is the among the only few countries in the world where Apple iPhone 5s is still being sold, and people are falling for it. Despite the fact that iPhone 5s sports obsolete chipset, including a 4-inch display, 1.3 GHz Dual-core processor and only 1 GB RAM, smartphone buyers in India are taking much pride in owning a device which was introduced four years ago.
Reports are making rounds on the internet that Apple will further slash the price of iPhone 5s to Rs. 15,000 (US$230) in India. If that happens, it will change the dynamics of the smartphone market in India completely. Most of the Chinese smartphone vendors, likes of Oppo, Vivo and Xiaomi, who have been dominating the sub-$200 (sub-Rs.13,000) segment may face stiff competition from iPhone 5s.
Apple’s strategy to penetrate India smartphone market with years old iPhones is apparently paying off. For the last 12 months, Apple has been closely monitoring India market and constantly tweaking its strategy to grab a sizable chunk of the pie. Be it Tim Cook’s maiden visit to India, or setting up an iPhone manufacturing plant in India, the country is all set to have a bigger say in the global sales of Apple iPhone, which accounts for nearly two-third of the company’s revenue.
After the disappointing fiscal Q2 2017, all eyes are set on India as Apple could keep dominating the market only with a focused approach on the country.