Google’s Free Wi-Fi Initiative Recorded 1.5 Mn Users Primarily From Tier 2 Cities of India

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme...

India Enterprise IT Spending To Reach Rs. 1,910 Billion In 2012: Manufacturing And communication Industry To Drive The Growth

Manufacturing and Communication Industry is expected to drive the overall growth in the years to come. Sectors like Education,...

In a recent blog post, the Internet behemoth, Google, revealed spectacular engagement rate of its free Wi-Fi initiative on the occasion of world Wi-Fi day. It’s a huge milestone as a mammoth 1.5 million people are benefiting from the Google’s free wifi in India across 19 Railway Stations.

The company’s sole aim is to bridge ‘the digital divide’ by providing high-speed Wi-Fi network to millions of Indians coming to the Railway Stations. A week earlier Google expanded its initiative to four of the busiest Railway Stations in the country namely: Lucknow Jn, Lucknow, Gorakhpur Jn and Sealdah. The company appeared enthralled citing the response in the earlier stage. Google, however, emphasised that only 20% of the work of rolling out the free Wifi in India will be completed by the end of 2016.

Google's free wifi in india

Google is gradually penetrating the untouched Internet market space in India. Google’s free Wi-Fi in India project was initiated in January this year in partnership with Railtel in Mumbai and has planned to cover 300 Railway Stations across the country. A few weeks back the Silicon Valley honcho also launched its Project Loon in India which will provide high-speed Internet connection to the remote areas of the country.

Advertisements

Google’s prime objective is to provide millions of Indians with ‘abundant broadband access’ which would in turn ‘enhance the benefits and productivity of the Internet.’

The noticeable and astonishing fact that Google revealed in the blog post surrounds the heavy Internet consumption at Railway Stations situated in Tier-2 cities of India. When Google launched its initiative at the Mumbai Central Station, a considerable 100,000 people used the service within a week of its launch. Later, when the company rolled out its service at other Railway Stations, the consumption rate skyrocketed exponentially.

Tier 2 cities in India recorded a considerable per capita consumption rate of data when compared to Tier 1 cities in India. Bhubaneshwar within a day of the launch surpassed the data consumption rate that Mumbai Central recorded within a week of its launch. Other Tier 2 cities including Patna, Vishakhapatnam and Jaipur recorded the similar engagement rates akin Bhubaneshwar.

The Internet giant tracked the usage patterns as well; Infotainment lead the data consumption followed by Job search in tier 2 cities. Whereas in Pune and Bhubaneshwar a chunk of data was consumed by students who came looking for their results, downloading softwares, educational information, and upgrading their smartphone applications.

Deciphering the data consumptions rates the company looked quite astonished citing the gross consumption rates as Railway Stations are transit places. Google recorded 15 times more data consumption per user when compared to the 3G data a user consumes within a day.

Advertisements

Google’s Free Wifi in India: Why only Railway Stations?

First and foremost, why only Indian Railway Stations? Indian Railway network is one of the largest and longest Railway networks in the world that carries approximately 21 million passengers daily and in next 5 years the figure is expected to grow up to 30 million passengers daily. In the present time, Indian Railways boast an 114,000 km’s long track length which in coming 5 years will be increased to 138,000 km’s across more than 8000 stations in the country. The numbers speak for themselves and citing the numbers 1.5 million users making use of Google’s free wifi in India doesn’t surprise much.

How will Google benefit?

Google tracks users’ browsing behaviour in order to feed them with appropriate ads and in turn strengthen its financial health. A majority of mobile phone users across the globe uses Google search engine for searching information across the Internet. According to Netmarketshare, Google search engine enjoys a terrific 95.37% share of the total search engine market in the mobile plus tablet category.

Desktop advertisements are slowly losing their grip with the increased adoption rate of smartphone and mobile devices. Google has dominated mobile ad revenue according to eMarketer, an estimated 33.7% of the total global mobile ad revenue belongs to Google. And, as smartphone adoption is increasing by leaps and bounds in India, Silicon Valley honcho’s Free Wi-Fi initiative may be viewed as a perfect platform to increase its user base.

According to Gartner, Indian smartphone market may record a 29% YoY growth in smartphone shipments in 2016 compared to 7% global growth. India still lacks smartphone penetration as a mere 17% of the total population has a smartphone.

The Internet giant, however, is not alone who has set its eye on the land of opportunity, India. Microsoft with its White-Fi (White Space Spectrum) technology is also targeting the remote areas. Thus, India has emerged as a major playground for many technological hunks as it possesses an extravagant market potential for Internet and smartphone companies.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Introduces New Initiatives to Increase Employee Satisfaction

With work from home having become the new norm for most Indian startups due to mandatory social...

Amid Acquisition Talks, TikTok Gearing Up For A Legal Battle!

Desperate times call for extreme measures. The popular short-form video app TikTok has been facing unprecedented amounts of backlash from Uncle Sam...

PAN-Aadhaar link: 32.71 Crore Indians Can Now Reap the Benefits

The agenda to link every citizen's Aadhaar card with their PAN card has been on the Indian Government's radar ever since 2017....

When A City Had To Pay Ransom To Cyber Criminals!

While the rapid advancement in technology surely did gift us with newer and more powerful devices, be it smartphones or iPads, it...

Can Twitter’s New Feature Really Make You Feel Safe?

Twitter has been on what seems like a campaign to make the site a place for more meaningful conversations among users. Ever...

TikTok Acquisition: Not A Cake Walk for Microsoft

After President Trump announced an order banning US companies' transactions with Chinese businesses, which is set to come into effect 45 days...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This