Flipkart To Adopt App-Only Model: Are Indian eShoppers Ready For The Experience ? [UPDATE]

Must Read

Elon Musk Added Over $100 Billion To His Net Worth In Just 1 Year, Leaves Jeff Bezos Behind

Jeff Bezos may the world's richest person in the world but it's Elon Musk who has been...

iPhone 12 Plagued With Serious Problems: Should You Buy It, Still?

A serious problem with Apple iPhone 12, identified recently, is good enough to give a second thought...

Elon Musk Overtakes Bill Gates And Becomes the 2nd Richest Person in the World

It's been a good week for Elon Musk and his electrical vehicle business Tesla. Earlier this week,...

Following the footprints of recently acquired fashion portal “Myntra”, India’s online shopping czar Flipkart is planning to adopt an App-Only model within a year. Flipkart’s VP, Michael Adnani told Economic Times that the e-commerce giant is looking forward to an app based model for Flipkart which will be rolled out very soon.

Adnani further added that the mobile traffic has increased 6 folds within a very short span of 18 months and this peak in mobile traffic has steered Flipkart’s focus on an app-only model.

This move is basically a result of the rapid growth in the number of smartphone users in the country. The smartphones industry has grown tremendously with the smartphone shipments reaching 80 million last year from 10 million in 2011 i.e. an eight-fold increase in just three years.

Advertisements

Going by the numbers, Flipkart generates about 75% of its traffic from the mobile app. Also, almost two-thirds of Flipkart’s 8 million monthly shipments come from small towns and cities, where mobile penetration is way ahead of desktop reach, so this move does make sense. Adding to this, out of the 26 million registered users, more than 11 million users have already downloaded their app, thus making Flipkart one of the 15 most downloaded app on the Google Play store, yet another factor in favor of their decision.

The Internet market in India has been growing very fast. India has already become the third-largest Internet market in the world with more than 243 million users. According to Boston Consulting Group, by 2018, the number of Internet users in India will rise to 580 million and the best part to note here is that 70-80% of the Internet users will be accessing web on their mobile phones.

Indian-Internet-Population-Growth

One of the main reason behind such a tremendous growth of the smartphone market in India is the evolution of budget smartphones, mainly coming from Chinese factories. The smartphones have become a lot more affordable as 71% of smartphones that shipped in India in 2014, belong to sub-$200 price category.

According to Forrester, there will be nearly 3.5 billion individual smartphone users globally by the end of 2019. Because of such a huge number of users, every web-based company must take smartphone users very seriously. It’s like a new battleground where you must win to survive the digital market. And this is exactly what Flipkart is trying to achieve with their new business model.

An interesting question that arises here is whether the Indian market is ready for an app based model? Are Indian desktop users ready to adopt to a mobile first Flipkart?

Advertisements

Earlier a lot of heads turned when Flipkart decided to shut down their mobile website and switched to an app only model for mobile users. We had conducted a survey in which we asked our readers whether shutting the mobile site was a good idea and only 19% of them agreed with Flipkart’s move. 51% of our readers believed that it was a disastrous decision to go with. In fact, 71% of mobile users still access internet via a browser as compared to mere 29% who prefer mobile apps. Thus, our readers voted against this move of Flipkart.
Capture

Given that the users were not even ready to give up on the mobile website, it isn’t tough to predict how the users will react when an app only model is implemented. Actually it’s a huge make or break kind of a gamble for Flipkart. If they succeed, they can totally outrank their competitors, but if things go wrong, this can even prove to be an exit point for them.

[poll id=”46″]

UPDATE: Flipkart has responded to us stating that the company is immensely focused on making the mobile shopping experience more lovable. And, they have no concrete plans to shut down the website at present. However, when we dragged their attention to the fact that claim is made by their own VP, Flipkart has preferred remain silent on the matter.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Backed By First-Time Shoppers, Flipkart And Amazon Dominated Festive Online Sales in India

It seems like Flipkart and Amazon squeezed the most out of the month-long festive season in India...

Amazon Gets Slapped With Penalty As GOI Prepares To Tighten The Noose On Ecommerce Players!

In a recent move, the Indian Government slapped Amazon on its wrist for not mentioning the country of origin detail for products...

Facebook’s Past Comes Back To Bite As South Korea Fines Them For 2018 Scandal

The social media behemoth Facebook Inc. (NASDAQ:FB) has once again proved they are the true arch-nemesis of modern-day user-privacy!

Amazon Future Group Dispute Deepens As Singapore Court Turns Down Future Group Plea

The dispute between Amazon and Future Retail is, apparently, far from over anything soon as the Singapore International Arbitration Centre (SIAC) has...

Google Pay Fee On Instant Transfer: An Indication Of Google’s Aggressive Monetisation Strategy?

Google has decided to levy fee on instant payment, starting from the US market. A few days back, Google...

Twitter Account Verification Is Back, But Has it Lost Its Mojo?

Twitterati queue up! As the Twitter account verification process which is responsible for awarding blue badges prepares to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This