Digital And Mobile Internet Ad Spending India 2015 – 2019: Big House, Small Room

Must Read

Net Worth Of Jeff Bezos Is More Than Combined Net Worth of India’s Top 10 Richest People!

Jeff Bezos and the phrase 'World's Richest Person' has become synonym to each other. But after the...

Search Engine Optimization In Digital Era: Look Beyond Traffic

Search engine optimization, aka SEO, plays a vital role in today's online world, especially if it's about...

After Banning Apps, India To Clamp Down On Startup Investments From China

The recent border conflict between India and China has led to the Indian Government to actively take...

India is home to the second largest number of people in the world. It is also a major contributor to IT and Tech sectors in general. The country’s digital population is also growing fast. The number of people who are online and on Social Media is increasing with every passing day and companies are betting big and investing a lot in our country. Going by this definition, it follows that India would be accounting for the lion’s share in Digital Ad spend. But as per a study done by eMarketer, India’s share in the Global Digital and Mobile Internet Ad Spending  is not as big as perceived. Let us try to break the data down and analyze this :

When we look at total media spending in India year-on-year we can see that between 2013 ($5.56 Billion) and 2014 ($6.11 Billion) the increase is 10%, but in 2015, the ad spending will increase only by 8.0% to just $6.60 billion. By 2019, it is expected that advertisers will spend $8.53 billion on paid placements in the country.

ad spending in india 2013 - 2019

The digital spend numbers tell us that less than $1 billion will go toward digital ads in India this year, this despite the fact that the overall spending numbers on formats served to internet-connected devices, including PCs and mobile devices, are growing by double-digit rates.


This year is pegged at 27.0% growth in Digital Ad Spending and that will bring the digital component to 14.2% of the total ad spending in India. That’s still very small on a global scale, more than only Argentina and Indonesia in numbers. It is expected that, by 2019, when more than a quarter of the total ad spending in India is attributed digital, the country will be ahead of several significantly digital powers, including France, Spain, Italy and Brazil.

The study claims that more than 60% of the estimated digital spending will be invested on display ads this year. The display ads are also growing marginally at a better speed than the spending on search or “other” ad formats in India and will maintain that hold on more than 60% of the market for the complete forecast period. In 2016, for the first time, India’s digital ad market spending will surpass $1 billion and a sizeable share of 35.2% will go to search, while a very minor chunk of just 3.5% will go towards spending on email, mobile messaging and lead generation.

digital ad spending india 2013 - 2019

It is also estimated that the spending on mobile internet ads in India will double in 2015 and the next year, then there will be a period growth slowing down as mobile internet ad spend touches $1 billion in 2018. By that time, more than 50% of the digital ad spend will be on the mobile component.

India will see low levels of ad spending that are in stark contrast with its large population. Although the internet penetration is at a low percentage in the country, and is expected to go up in future with infrastructure capabilities being increased, digital ad spending on a per-user basis is still the lowest in the world, estimated at $3.72 this year. It will go up to $5.13 per internet user by 2018. India also stands last among all countries studied and analyzed by eMarketer in terms of mobile internet ad spending per mobile internet user, the figure stands at 27 cents this year. Mobile internet ad spending per user in India will remain well under $1 throughout our forecast period, keeping our country in last position for a while in the near future.


Please enter your comment!
Please enter your name here

Latest News

Instagram Reels In India: A Possible Death For The Indian Alternatives Of TikTok?

After the Indian Government banned the popular short-form video app TikTok along with 58 other Chinese-origin apps,...

How People Set Their Passwords: 123456 Is The Most Common One [STUDY]

Do you know why hackers quickly gain access to your system or online accounts?  It's because the passwords are...

Will The Ban On TikTok Be Revoked?

The ban on TikTok is the talk of the town. All hell broke loose for Tiktok when the popular short-form video platform...

Global 5G Chipset Market: $22.41 Billion By 2026, Driven by 5G Smartphones

As the world has started shifting from 4G to 5G era, the global 5G chipset market has started attracting the eyeballs of...

Launch Of JioMeet Will Make Zoom To Be The 60th Chinese App To Get Banned In India?

Today as soon as the launch of JioMeet was formally announced by Mukesh Ambani, the frontman of Reliance Industries, people quickly found...

Intel Invest in Jio Platforms: A Chance For Redemption In The Smartphone Market?

If you thought Mukesh Ambani was finally going to stop the stake selling spree in Jio Platforms after RIL was recently announced...

In-Depth: Dprime

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

TikTok Is Facing The Wrath Of People Who Love It The Most

Ever since the popular social media app TikTok entered India, it has been growing very aggressively in terms of users. Within a...

More Articles Like This