Can Facebook Inc. (FB) NewsWire Deliver On What It Promises?

Must Read

3 Most Common Mistakes Social Media Marketers Are Committing In 2016

In their quest for greater sales and increased ROI, the self-appointed “digital marketing guru” has lost touch with what...

Zomato Offers Unlimited Free Delivery To Match Swiggy Super

The competition between Zomato and Swiggy is bound to intensity as both the food delivery unicorns have created a...

Elon Musk Puts His Weight Behind Epic Games Against Apple!

Elon Musk and Apple has a kind of weird connect. As Elon is known to be too vocal when...

The news of Facebook Inc. (NASDAQ:FB) introducing Fb NewsWire is all around the web. And why not? It directly relates to people responsible for creating and broadcasting information across online social channels – Journalists. Facebook has tied up with NewsCorp owned Storyful to ensure it delivers the promises made to most impact worthy user groups on the network. Storyful’s discovery technology ensures that only the best, authentic and original content must be provided while Facebook, which has made rapid changes in its EDGE ranking algorithm lately to deliver the most relevant content to users, was exploring options to segregate its NewsFeed content based upon various parameters. The Fb NewsWire easily buckets all those breaking-news hungry journalists who stay tuned to Facebook in hunt for some fresh piece of content coming through their friends, network and liked pages. With Fb NewsWire, journalists could zero-in on a single page leaving the most important job – hunting original content – on Facebook and Storyful.

Facebook Fb Newswire

The launch of Fb NewsWire has pitted Facebook against Twitter. The latter, undoubtedly, is the most preferred channel for journalists to consume fresh content. However, 140 characters limit and availability of various bots and auto-tweet tools has made Twitter too fast to follow. This is resulting in an agitation among journalists where they need to scroll hundreds of tweets to keep themselves well tuned with the happenings around. According to Phew Research, 30% in the U.S. consume news from Facebook compared to only 8% who get it from Twitter.

There is an old aphorism that says, “Think 2 steps ahead before you actually take a step ahead”.  Apparently, Facebook knows this all too well, the partnership with Storyful not only helps Fb NewsWire to aggregate content from all Facebook users, but it also ensures that each and every content on the platform is verified and approved by the industry’s best editors. This easily fishes out those sources and marketers who mostly copy others’ content and reproduce in their own words. Journalists following Fb NewsWire won’t be bugged with similar information repeatedly.

Advertisements

Facebook, however, knows that most of the journalists are on Twitter and the process of delivering news in their comfort zone is a much easier job than to convince them to join a Facebook Page. Therefore, Facebook has introduced a Twitter handler of FB NewsWire @fbnewswire to poach journalists from twitter.

The real-time news war is already on and Facebook leads in referral traffic to sites. According to the latest report, Facebook contributes nearly 22% of the total site traffic and referral traffic to media sites grew by four folds in 2013 when compared to the previous year.

It would be interesting to see if Facebook can steal traffic from twitter by being on twitter. Eventually, it’s a good idea if both journalists and readers are available at a single platform in scores.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Apple iPhone 13 Will Come With The Most Demanded Feature, Finally!

What is your most important expectations from Apple iPhone 13 which is scheduled for launch next month? A better camera...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This