[D’Dialogue] MeraEvents.com Eyes The Biggest Pie In India’s Online Event Ticketing Industry Worth Rs. 5000 Crs! [Interview]

Must Read

Can CBD Gummies Be Beneficial For College Students?

College students often feel more pressure than they have ever—or will ever—feel in their entire lives. Many...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12...

Cloud Computing is Redefining the Education Industry!

Today, the benefits of cloud computing are being recognized in educational industries around the world. Most of...

The growing number of events in India has created an opportunity for aspiring entrepreneurs to fix the major issues of an industry which is often disorganised. Ticket booking and event promotion are one of the major concerns for event organising companies and this has incubated an online business model for many Startups, trying to grab the opportunity with both hands.

Internet users in India just passed the 200 million mark and is estimated to reach 213 million by end of 2013. Only 9% of total active Internet users, however, transact online in spite of the growing adoption rate of Internet, education and supporting ecosystem. But, considering the fact that e-commerce players in India have just scratched the surface, online event ticket booking industry is emerging with a promising valuation of Rs. 5,000 Cr and players, such as Meraevents.com, are keeping an eye on the biggest pie in the market, registering rapid growth of 400% – 500% annually.

Interview of Mr. Chinnapa - MeraEvents

Today, we have nearly 20,000 daily visitors, checking for new events and what is happening in their respective industry. This gives a platform to the organizers who can sell more tickets in an easier and cost-effective manner, resulting in lesser costs for a ticket.  Definitely, it takes time for organisers to understand the system though, but once they understand the tremendous value of such a platform, the growth is enormous, says Mr. Chennapa Naidu, CEO and Founder – MeraEvents.com

Online Payment and Security remain the biggest challenge. The e-commerce industry in India also suffers from a few long standing challenges. The trend is slowly shifting though online shoppers are yet to show confidence in e-payment. Nearly 30% – 50% of buyers still opt for COD (Cash-On-Delivery) or OSP (On-Spot-Payment), which is still a major concern for event organizers who realise the cash either after the successfully conducted event or with a delayed time frame.

Advertisements

We see 90 – 95% transactions on MeraEvents.com happening online through Credit/Debit card and Net Banking. However, in order to make customers more comfortable with this purchase, we have tied up with several third-parties to enable the COD facility and deliver tickets on the customer’s door steps, says Mr. Naidu.

We spoke to Mr. Naidu  in an exclusive discussion on Online Event Ticketing Industry in India. The full-length interview explains the growth of MeraEvents.com along with the opportunity in the industry they are pursuing, the challenges, customer acquisition and investment opportunities.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

After Facebook, Now Twitter is Caught Abusing Phone Number For Ads

Thanatophobia, or fear of death, is a relatively complicated phobia. Similarly, fear of losing your digital accounts to...

Warren Buffett’s Stake In Apple Is Worth More Than Combined Valuation of All Startup Unicorns in India

The Oracle of Omaha has got an eye for a good bet and it's proven time and again. Once a popular critic...

Microsoft Aims Global Acquisition Of TikTok, Including India!

It seems like TikTok can finally shed its Chinese origin from all over the world. It has recently...

Will Google’s Move To Delete 2,500 YouTube Channels Add Fuel To The Fire With China?

The US-China trade war has started rearing its ugly head. Both sides are now turning to extreme measures on the digital front...

Will You Buy iPhone 12 Pro At US$20,500?

if you are suspecting any typo error here, you are highly mistaken! The price of iPhone 12 Pro is US$ 20,500 now...

Google Is Shutting Down Google Play Music

Google Play Music will soon be buried in Google's graveyard. The company has announced that by December the service will be completely...

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This