[D’Dialogue] MeraEvents.com Eyes The Biggest Pie In India’s Online Event Ticketing Industry Worth Rs. 5000 Crs! [Interview]

Must Read

Looking For A Job At Amazon? Jeff Bezos Is Willing To Hire Everyone If……

The global pandemic Covid-19 has thrown the whole world into complete chaos. Amid this perilous situation, one...

Facebook To Invest In Reliance Jio To Redefine The Market Equations in India?

Since the launch of Reliance Jio in the year 2016, Reliance Industries, owned by Mukesh Ambani, the...

Switch Off Your Amazon Alexa If You Are Working From Home!

Weeks after the widespread of the coronavirus, countries continue to go into lockdown mode for more weeks...

The growing number of events in India has created an opportunity for aspiring entrepreneurs to fix the major issues of an industry which is often disorganised. Ticket booking and event promotion are one of the major concerns for event organising companies and this has incubated an online business model for many Startups, trying to grab the opportunity with both hands.

Internet users in India just passed the 200 million mark and is estimated to reach 213 million by end of 2013. Only 9% of total active Internet users, however, transact online in spite of the growing adoption rate of Internet, education and supporting ecosystem. But, considering the fact that e-commerce players in India have just scratched the surface, online event ticket booking industry is emerging with a promising valuation of Rs. 5,000 Cr and players, such as Meraevents.com, are keeping an eye on the biggest pie in the market, registering rapid growth of 400% – 500% annually.

Interview of Mr. Chinnapa - MeraEvents

Today, we have nearly 20,000 daily visitors, checking for new events and what is happening in their respective industry. This gives a platform to the organizers who can sell more tickets in an easier and cost-effective manner, resulting in lesser costs for a ticket.  Definitely, it takes time for organisers to understand the system though, but once they understand the tremendous value of such a platform, the growth is enormous, says Mr. Chennapa Naidu, CEO and Founder – MeraEvents.com

Advertisements

Online Payment and Security remain the biggest challenge. The e-commerce industry in India also suffers from a few long standing challenges. The trend is slowly shifting though online shoppers are yet to show confidence in e-payment. Nearly 30% – 50% of buyers still opt for COD (Cash-On-Delivery) or OSP (On-Spot-Payment), which is still a major concern for event organizers who realise the cash either after the successfully conducted event or with a delayed time frame.

We see 90 – 95% transactions on MeraEvents.com happening online through Credit/Debit card and Net Banking. However, in order to make customers more comfortable with this purchase, we have tied up with several third-parties to enable the COD facility and deliver tickets on the customer’s door steps, says Mr. Naidu.

We spoke to Mr. Naidu  in an exclusive discussion on Online Event Ticketing Industry in India. The full-length interview explains the growth of MeraEvents.com along with the opportunity in the industry they are pursuing, the challenges, customer acquisition and investment opportunities.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Billionaire Mark Cuban’s Invaluable Advice for Startups in Crisis!

In an interview with CNBC last week, owner of NBA’s Dallas Mavericks, Mark Cuban, spoke out about...

The Coronavirus Outbreak Will Change the Business Landscape Permanently!

Make no mistake, the events of the next few days, weeks, and months will have a lasting impact on the global economy...

Facebook To Revamp Their Live Streaming Feature By Adding More Functionality. Know Why!

With the Covid-19 outbreak forcing people to stay indoors worldwide, many people have taken to social media platforms to showcase their lives...

Facebook Users Who Dumped It Earlier Are Returning Back To The Platform!

Facebook Inc. (NASDAQ:FB) is gaining ground and it's no less than a surprise to know who is leading the growth this time!

Zoom iOS App Caught Sharing User Data With Facebook! Are You Using It?

With the growing number of people worldwide now trying to adapt to the ‘work-from-home’ situation amid the Covid-19 outbreak, Zoom which is...

A New WhatsApp Scam Is So Lucrative That You May Find Difficult To Resist

As the usage of social media and mobile messaging apps has surged tremendously worldwide due to the social distancing and lockdowns to...

In-Depth: Dprime

YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

Facebook Has Pulled Off A Masterstroke By Integrating Its ‘Family Of Apps’?

It’s indeed hard to believe that ONE man sitting at Menlo Park, oversees how nearly a third of the world’s population interacts with each...

Facebook’s Crunch Conquest: By Relying Largely On The US Market, Is Facebook Running a Risk?

Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

More Articles Like This