How The Mobile Internet Revolution Is Changing Movies And TV

Must Read

Recently we mentioned that 3 out of every 5 internet users are accessing internet via mobile (majority are Smartphone users). Now with ITWorld.com reporting Netflix at more than 33 million users and Hulu subscribers clocking in at more than 4 million a month, it’s apparent the shift from traditional to mobile entertainment programming – powered by mobile internet – is in full swing. As mobile devices become more common and advanced, video viewing on phones has increased dramatically; 20 percent of smartphone owners said they watched a video on their phone at least once a month in April 2012, according to businessinsider.com. By January 2013, that number had more than doubled, to 41 percent.

Mobile Internet: The End for Cable and Network TV?

Tablet Computer UsersWhile this may not spell utter doom for cable and traditional broadcast television, it does reveal an accelerating trend. To compound the problems now facing the cable and traditional TV networks, service providers like Hulu, Amazon’s Video on Demand and Netflix are beginning to create original programming that rivals some of the best shows on cable or regular TV. Alongside this, documentary enthusiasts or short clip fans obviously don’t need streaming providers to watch their favorite clips when it’s just as accessible through mobile devices.

Netflix’s House of Cards, for example, has won accolades from scores of television critics. In their review of the program, the New York Times described it as “a delicious immortality play with an excellent cast.” With their millions of subscribers and the ability to land such iconic figures as producer-director David Fincher (“Fight Club,” “Seven”), actor Kevin Spacey (“American Beauty,” “The Usual Suspects”) and actress Robin Wright (“Forrest Gump,” “Unbreakable”), Netflix may not only be battling the networks for viewers, they may soon be battling for Emmys.

This shift from content providers to content producers is an unanticipated game-changer. It adds to the three factors that have made streaming services so successful: convenience, selection and cost. If these services begin creating multiple series that match or even surpass the quality of programming currently being produced by networks such as AMC and HBO, they won’t be battling with networks and cable providers for customers—they’ll end up battling one another while leaving the networks in the dust.

Advertisements

What’s to Become of the Premium Networks?

They’re not going anywhere. In fact, most of them are beginning to offer online services, such as HBO’s online system, HBO Go. However, the idea of offering a stand-alone option, one in which a cable TV subscription isn’t necessary, has yet to gain a lot of traction with network brass. This may result in a loss of revenue, as well as many dissatisfied consumers who may opt to abandon cable.

The premium network, however, doesn’t appear to be too concerned. As Time-Warner Chief Executive Jeff Bewkes said recently, the company has decided they “don’t think it makes sense.” With Netflix recently passing HBO in subscribers, however, such an attitude may change sooner rather than later.

Other Options

With HBO reluctant to take the stand-alone route and most networks still tethered to traditional TV viewing, satellite companies such as DirecTV have developed apps that provide content directly to a mobile device and enable users to control a DVR with a smartphone. According to DirectTVDeal.com, you can even use an iPad as a TV remote. While such apps are certainly beneficial to tablet users, the most revolutionary app could be a stand-alone service provided by bigger companies like DirecTV. Given the pace at which technology is advancing, we may not have to wait all that long.

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Jio Postpaid Plus Plan Offers Free Netflix And Amazon Prime To Give Airtel and Vi Run For Their Money?

The just launched Jio Postpaid Plus plan is making heads turned. Just when...

TikTok Oracle Deal: China is Not Happy

Beijing is not at all happy with how the TikTok-Oracle deal panned out! In an editorial, Global Times, the...

TikTok Oracle Deal: Confusion, Contradictions and Quest for Control

Another day Another verbal volley. TikTok Oracle deal saga continues. The tug-of-war with the back and forth statements surrounding...

5 Common IT Infrastructure Management Issues You Must Resolve Today!

Your IT infrastructure supports your entire operation, but there are many struggles departments have difficulty identifying and overcoming. One of the biggest...

TikTok Oracle Deal: No Technology Transfer, No Ownership, Rest All Is Fine

The brouhaha around TikTok and the US administration simply refuses to subside. In the ensuing see-saw of developments, ByteDance...

Tesla in Making Moves To Have Presence In India: Scope Of Electric Vehicles In The Country

The wait for seeing Tesla in India may get over soon. Indian citizens can now brace themselves for soon being able to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This