Amazon’s Move To Disseminate App Store In 200 Countries Could Jeopardize Google’s Plan !

Must Read

What is the Value of Auditing a Marketing Campaign?

As a general rule, reviewing business best practices is not considered an exciting task. Rather, most business leaders would...

After Facebook And LinkedIn, Clubhouse Suffers A Data Breach!

After Facebook and LinkedIn's massive data leaks, now another data breach is making the rounds on the news! According to...

Apple Has Finally Found The Right Partners To Launch Apple Cars By 2025

Rumours of a possible Apple Car in the making has been doing rounds for quite some time. But so...

Amazon App Store was started two years (2011) before as a competitor of Apple App Store and what was then called the Android Market.  A little more than two years after opening its app store Amazon Inc (AMZN) announced on Wednesday that it is continuing the global expansion of its App store for Android for nearly 200 countries. Aforetime it was available only in the US, UK, Germany, France, Italy, Spain and Japan.

Nevertheless, the app distribution service will now cover close to 200 countries  including  Australia, Brazil, Mexico, India, Canada, South Africa and South Korea, Papua Guinea, Vatican City and many more. It could also be seen as more than a coincidence that many of these newly added countries are emerging markets in mobile space.

Mike George, vice president of apps and games at Amazon, said in a statement “Allowing developers to target distribution of their apps and games in even more international countries is yet another important milestone as we strive to serve consumers and developers globally”.

The App Store is accepting submissions from new developers for creating content for the new market. It’s important to note that, these apps won’t be available in those countries just yet; it is expected to be implemented in coming months.

Advertisements

The Backdrop

Amazon has been slowly but surely growing their App Market places, in comparison to Google Play which is available only in 129 countries . Though Amazon has an upper hand in this criteria, the Google Play revenue grew 90% in Q1 2013, and with this number Amazon will have to face tough competition in these emerging markets.

The App store provides a paid app everyday for free. The app purchased can be used in number of Android devices including Amazon’s line of Kindle Fire Tablets.

Amazon does not give out specific numbers on the app sales, but last quarter Amazon missed on almost all analyst estimates, but it was showing improvements in its operating income. Today a more powerful app storefront has become crucial when considering which mobile hardware to buy. Therefore putting the news out today was a smart move to take its app distribution business to another level this shows Amazon is accelerating to get more aggressive with its hardware strategy.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

Flipkart Acquires 100% Stake In Cleartrip To Diversify Its Offerings!

In a bid to increase the diversification of its offerings, Flipkart is all set to acquire a 100% stake...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded and unparalleled...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter, with a...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one of the...

More Articles Like This