At present, users are more willing to own portable high-end mobile devices. Undoubtedly, the increasing demand of Smartphone and Tablet has threatened to the shipments of PC devices in the matured markets. Despite, the global client PC shipments grew in Q2 of this year. A market research firm “Canalys” has reportedly stated that PC shipments grew by 12% in Q2 of this year compare to the same quarter of the prior year. Apple’s new iPad had biggest impact on the market in the last quarter, but Asus and Samsung also outburst the markets with their ‘Transformer’ and ‘Galaxy Tab’ product lines in Q2 of this year respectively.
Apparently, the global economic crisis somehow affected to the shipments of PCs in the last quarter, besides, users was seemed to waiting for Widows 8 devices as well. However, we could expect better PC shipments in the second half of this year due to an advent of significant number of innovative lineups. It’s pretty clear from the table (below) that Apple took a lead over other vendors in Q2 of this year with 19.4% global market share. Samsung was the leading Android vendor in the last quarter, mounted up the shipments of its Galaxy Tab more than twice compare to the same quarter of the previous year.
In Tablet segment Apple’s iPad was prime contenders to all vendors, but Asus showed biggest gain in Q2 of this year especially in the U.S. Undoubtedly, launching of Google Nexus 7 will be an additional support for the Taiwanese electronics giant. Canalys estimated 500,000 Kindle Fire shipments in Q2 of this year, a little decline compare to the previous quarter.
One side, Tablets grew up its market penetration in Q2 of 2012, while other side, shipments of Windows PCs were lackluster. ‘Ultrabook’ failed to entice a considerable number of users due to high price tag. In addition to these, Intel’s market share dropped to its all time lowest in the last quarter. Lenovo continued to gain share due to its stronghold in home market. The Chinese PC manufacture is focusing on emerging markets and has also targeted to an attention of consumers’ categories.
Anyway, HP managed to grab the second notch in Q2 of this year with 12.5% of the global market share due to its sensible cost saving strategy and decision to merge its PC and printing divisions in the first half of this year.
The market share of Asia-Pacific declined to 37% in Q2 of this year compare to 38.3% share of the same quarter a year back. PC shipments grew up tremendously in Europe, Middle East and Africa to 28.2% in Q2 of this year from 26.2 % in the same quarter of the prior year.