In India, a significant number of users are more likely to own Multi-SIM mobile handsets. A research analysis firm “Nielsen” has reportedly stated that 71 million users across the country are using Multiple SIM mobile handsets. Among these users, 14% has planned to buy the new mobile handset but it’s not clear whether the device will support single SIM or multi-SIM, but 75% users will prefer to buy dual SIM card handset.
Astoundingly, 13% unique mobile active subscriber are currently using multiple SIM cards. Multi-SIM mobile handsets have stronger penetration (21%) in less populated town (population between 5 to 10 lakhs) but low penetration (11%) in more populated town or city (population greater than 40 lakhs+). On the contrary, percentage of the Multi-SIM mobile handsets is still meager in the rural India, having just 9% penetration.
Why The Demand Of Multi-SIM Is high In India?
There are lots of reason why users across the country prefer dual SIM; first, better deals/plans are being offered by different operators with variant time period. Second, users are always concerned with network connections, they want to stay with network all times. And the third main reason is privacy, they prefer to use different SIM for office as well as personal purposes.
Generally, it has been noticed that multi-SIM users are more conscious about the mobile billing. Despite of multi-SIM, the monthly mobile expenses of 2 out 5 subscribers are still coherent. Previously, I have already mentioned that 90% users in India are using pre-paid services on their mobile handsets. The main reason is here that users are willing to have a better control on cost in order to capitalize operators monthly deals. Just 12% of multi-SIM users have reportedly stated an increment in their monthly expenses.
Dual SIM card handsets are gaining popularity day-over-day. 61% multi-SIM mobile handsets across the country are dual SIM. In the Multi-SIM segment, Nokia is leading with 30% market share, followed by Samsung and Micromax with 16% and 12% respectively. Even Chinese brands (multi-SIM) handsets have also a fair demand in the country, which is 5% followed by local brands such as Spice, Karbonn, Max and Lava with 4%, 4%, 3% and 2% respectively.
Operators Share Among Multi-SIM Users Across The Country:
Market share distributions of operators among Multi-SIM users are clearly mentioned in the above graph—which have been provided by two different sources. Airtel has strong hold among Multi-SIM users, followed by Reliance and Ideas. However, the market share distribution provided by both the sources (TRAI and Nielsen) are different.
Multi-SIM Mobile Handsets Are More Popular Among Indian Youth:
It’s pretty clear from the below graph that older people (age between 46-55 years) are anorexigenic towards Multi-SIM mobile handsets. 42% working professionals are using Multi-SIM mobile handsets, followed by 24% of students, 14% of housewife and just 8% of Businessman. Undoubtedly, youth and working professionals are driven force for Multi-SIM mobile handsets growth in India.
Indeed, it’s very interesting to know the reasons why Multi-SIM mobile handsets are increasing in the country. In India, mobile users are more conscious about the monthly mobile expenses and they more prefer pre-paid plan than Post-paid. A significant number of subscribers are using Multi-SIM in order to utilize variant tariffs offered by different operators across the country.
Image Credit: Nielsen