Users Satisfaction From iPad Fades Out: 7 Percent Declined In 6 Months

Must Read

APAC Employees Desperate to Return to the Office [STUDY]

As researchers continue to take full advantage of the impromptu remote work experiment COVID-19 facilitated earlier this...

After Jio Platforms, Now JioFiber To Raise Billions In Investment!

if you are thinking that Mukesh Ambani is done with the investments in Jio Platforms after making...

BlackRock: The New Android Malware that Targets More Apps Than Ever Before

A new Android malware has become a nightmare for over 2.5 billion Android smartphone users worldwide. The...

It’s well known that the demand of Apple’s iPad is being tremendously increasing since the device hit the market in early April. Presently, it’s estimated that the shipment of the device might reach 18 million units in Q4. Though, everything is moving towards positive note for the company but the satisfaction among the users has plummeted in last couple of quarters. A new survey from the Software Usability Research Laboratory (SURL) has revealed that the majority of iPad owners (84%) are satisfied with their device which is 7% lower compare to another survey done by by  ChangeWave in April 2011.

The new study was entitled among 52 iPad (original iPad or iPad 2) respondents (26 male, 26 female) owners ranging in age 23-80 over selected 75 items. After rigorous investigation from the firm, 83.65% respondents were found quite satisfied with the iPad. Among them, 62% polled that the iPad is excellent and said that they are quite comfort with it. While 10% rated “best imaginable” and 20% said it’s just good.

The survey firm also asked the question about the location of device usage. The survey has noted that the most common place to use the device by the user is their Living room followed by Bedroom. Kitchen and dining room came after living and bed rooms, the users prevented themselves to use the tablet while they were commuting. Surprisingly, more than 20% were accepted that they were used the device even in their bathroom.

Advertisements

It’s really matter of concern that how many apps, generally, users install on their device. The question is important because of Apple’s dominations in number of apps downloads, followed by Android Apps downloads. Majority of users (33%) used to have 21-40 apps installed while only 17% users were interested to install more than 80 apps.

The survey also focused on the way participants’ use the device. 21% of users preferred to carry their iPad every time, while 52% of participants accepted that they use to carry the device when travelling, but only 17% said that they carry out in their work.

The survey also reveals that more than 80% of hourly or daily frequency of activity by the participants on web browsing while approx 70% of their effort goes to email and 60% on news reading.

Astoundingly, more than 80% accepted that they never created any Music and documents for the school, while 70% accepted that they never took picture or videos, or chatted on their iPad.

Obviously, it’s very interesting to know the behavior of the participants with their iPad usage. Overall, Apple always remains conscious about their customers’ interest and the trends. The study might be helpful for the company to design its upcoming iPad to fulfill the customers’ expectations.

Advertisements

2 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest News

OYO Gets New CEO And Merger To Boost Its Business In Japan

The hospitality industry has been one of the worst-hit due to COVID-19. The pandemic left the sector...

Microsoft Confirms That Buying TikTok Is On The Cards!

Putting an end to all speculations Microsoft has confirmed that the company is actively exploring options to buy TikTok. The Redmond giant...

Happy Birthday Charlie Cheever: Quora Is A Real Disruptor of Q&A Forum

If you ever asked any question on the internet, Charlie Cheever needs introduction to you. Old wine in a...

Facebook Launches Music Videos to Eat into YouTube’s Market

With the launch of Music Videos, Facebook has made another competitive move against its biggest opponent, Google. In a...

Facebook Reveals Big Plans Behind The WhatsApp JioMart Integration In India

After Facebook Inc. (NASDAQ:FB) acquired a minority stake of 9.99% in Jio Platforms for a whopping $5.7 billion in April, it was revealed that...

Microsoft To Acquire TikTok In the US?

The rumours are making rounds that Microsoft may acquire TikTok to keep the popular short video sharing app operational in the US.

In-Depth: Dprime

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

Fantastic 4: Four Day Work Week A Flashpoint Of Innovation?

It has been an idea that has been mooted by many, perhaps also somewhat sceptically. From being a dark horse to becoming...

More Articles Like This