It has been said enough times before and there is no wonder to learn this again. Apple is expected to maintain its supremacy in the tablet market with 65% of market share in Q4. Surprisingly, it would be followed by Amazon’s just born baby Kindle Fire. In Q4, according to market research firm—IHS, Kindle Fire is expected to secure 14% of global market share of Tablet industry beating Samsung’s Galaxy Tab.
Apple is expected to launch its iPad 3 next year and Kindle Fire’s low-price strategy might compel Apple to lower the price of iPad 2. However, it’s ambiguous that the company would reduce its tablet price due to low priced Kindle Fire because when Apple launched its iPhone 4 in the market, company had lowered down the price of iPhone 3GS. Similarly, when the company introduced its iPhone 4S in the market, company had again reduced the price of its iPhone 4. Though, Apple is known be believe in quality rather than price, the price presumption is not yet confirmed.
The total shipment for Kindle Fire is expected to have more than 3.9 million units while Apple’s total shipment would be approximately 18.6 million units in Q4. Other rivals are no where in the market; Kindle Fire is expected to be followed by Samsung Galaxy Tab with 4.8% of market share with about 1.37 million shipment units.
Kindle Fire has been priced at $199 in US and Rs. 14K in India which is proficient to attract a number of tablet buyers as compared to Apple’s iPad 2 that starts with $499. Whereas, at the same time, Nook’s new tablet – tagged with just $249- is also seems to be great competitor in the market.
Vice President of Amazon’s Kindle fire—Dave limp—said, “We’re thrilled to be able to ship Kindle Fire to our customers earlier than we expected. Kindle Fire quickly became the bestselling item across all of Amazon.com, and based on customer response we’re building millions more than we’d planned.”
The other important aspect, behind Apple’s tough battle Amazon, would be range of various other offers –18 million movies, TV songs, book magazines, apps and Games as well as the storage of digital content in the Amazon cloud. Kindle Fire’s 14.6 ounce design—which is easy to hold, vibrant colors, powerful dual-core processor and overall its Amazon Silk—Amazon’s revolutionary Web browser is sufficient to attract the a set of tablet buyers in next quarter. I don’t see any hesitation for Amazon to grow only at the cost of Apple in Q4.