Google persuaded to acquire Motorola Mobility-a mobile devices arm of electronics giant Motorola- by staking $12.5 billion in August 2011, intimidated to HTC, Samsung and LG. Though, the deal is still waiting for regulatory approval but it has already created a buzz among all mobile manufacturers who are riding high -and are depending – over Android mobile OS. Presently, Google owned Android is the only mobile OS which has dubbed the market of other OS like Nokia’s Symbian and Apple’s iOS. With the latest development with Motorola, its apparent that Google also wants to make their own hardware to vertically integrate the Android ecosystem.
After possible acquisition, Google would have its own integrated Android ecosystem and it might help the company to acquire more market share of mobile as a whole. The company is also interested for partnership with HTC, Samsung and LG because of positive revolution in global Smartphone market.
But, the companies like HTC, Samsung and LG might undergo some repose while co-founder and CEO of Google’s-Larry Page- said; “Android will remain open and we will run Motorola as a separate business. Many hardware partners have contributed to Android’s success and we look forward to continuing to work with all of them to deliver outstanding user experiences.”
We evidently know that, Motorola owns large number of intellectual property and definitely it would benefit to Google to persist its growth rate in Smartphone industry. Contemporary, Google is facing relentless challenges from Microsoft from its legitimate patent issues especially after its patent deal with Compal.
Executive chairman of the company-Eric Schmidt- said; “In general, with all of our partners, we told them that the Motorola deal will close and we will run it sufficiently and independently, that it will not violate the openness of Android…we’re not going to change in any material way the way we operate”.
Google seems great opportunity in its open Android because the partnership with the companies likes Samsung and HTC has led enormous success in the Smartphone market.
The company’s decision about the openness of Android, to run the Motorola Business as separate and the continuing the partnership with Samsung and HTC is obviously incredible. I am ascertained that Google-Motorola agreement deal lead the company to zenith in the Smartphone market.