Will Nokia’s New Smartphone Help To Recover Market Share ?

Must Read

WhatsApp Might Lose 60 Million Indian Users Post Updated Policy Changes, New Survey Reveals!

The Facebook-owned instant messaging platform’s decision to update their privacy and terms of service brought about a...

Uber and Ola In Hot Water: India Authorities Launch Fresh Probe!

The Directorate General of Goods and Services Tax Intelligence (DGGI) sent a summons to Uber and Ola...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go...

On Wednesday, Finnish handset maker Nokia launched an anticipated range of new Smartphone, using the window platform, named as Lumia 800 and Lumia 710, to be rolled out on selected markets by the end of this year and is priced between $588 and $378. The handset maker also launched four mobile phones starting at $91 called as ‘Asha’-derived from Hindi meaning ‘Hope’.

The Nokia Lumia 800 is now available in selected countries for pre-order on www.Nokia.com and schedule to roll-out across France, Germany, Italy, the Netherlands, Spain and the UK in November. Its Asian presence is schedule to be available in Hong Kong, India, Russia, Singapore and Taiwan before end of the year. However, Nokia Lumia 710 is expected to be available first in India, Hong Kong, Russia, Taiwan and Singapore towards the end of the year.

httpv://www.youtube.com/watch?v=I1qTbs8K3go

Advertisements

At the release of Nokia’s new Smartphone, company’s President and CEO-Mr. Stephen Elop-said; “World is ready for something new. Nokia Lumia 800 is the first real Windows phone; we are signaling our intent to be today’s leader in Smartphone design and craftsman ship”.

However, the success of Nokia’s new Smartphone is seen as do-or-die for the company. Previously, its market shares have been plunged due to Apple’s iPhone, RIM’s Blackberry and Handsets running Google’s Android platform. The phasing out of Symbian as Nokia’s Smartphone software and alignment with Microsoft mobile supported software will certainly benefit the company. However, the measurement of such benefit can be decided after market review of new launch as Nokia is already facing fierce competition to remain the world’s top mobile phone maker.

Chief executive Stephen Elop added, “We are proud of Lumia and everything it represents. Lumia means light; this means new dawn for Nokia”.


Yet, Nokia’s posted a third quarter loss of $94.70 million, quite better than $447 million loss – forecasted by market analyst. Here, company’s strategies to regain market share is to sell number of Lumia’s set, by pricing it reasonably.  

Apparently, the market is little impressed with Nokia’s new release and, consequently, its market shares were up yesterday by 0.7 % on a Helsinki Stock Exchange. Unfortunately, Nokia’s new product launch is not enough to help it immediately to recover market loss, but they need a lot more to stop the slide. Nokia’s new launch on Wednesday was the first step in the Smartphone market and, by the launch. Nokia has proved that it can sell the Smartphone, although, such start allows Nokia to take a little relaxed breath but tough competition is still ahead.

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...

Huawei Is Gunning For Acquiring A Fifth Of Android’s Userbase With Its Own HarmonyOS!

After Google’s ban on Huawei in 2019, the Chinese-origin tech company is all set to roll out HarmonyOS later in 2021 as...

Battle Lines Are Drawn: Qualcomm’s Latest Acquisition to Challenge Apple, Intel

The quest to gain supremacy creates a butterfly effect for sure. With the challengers and the champion pulling out all stops to...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This