Will Nokia’s New Smartphone Help To Recover Market Share ?

Must Read

Apple Store In India: More Of Disappointment Than Excitement?

Apple has started making moves to strengthen its presence in India. With the launch of Apple online...

Windfall! Online Grocery Market In India Looks Set For Purple Patch Ahead

Silver linings are clearly in short supply in the pandemic fuelled world that we have come to...

Facebook’s Chasm Of Distrust: An Ever-Deepening Divide

Facebook, the world's most popular social media platform has failed measurably as it is voted as the...

On Wednesday, Finnish handset maker Nokia launched an anticipated range of new Smartphone, using the window platform, named as Lumia 800 and Lumia 710, to be rolled out on selected markets by the end of this year and is priced between $588 and $378. The handset maker also launched four mobile phones starting at $91 called as ‘Asha’-derived from Hindi meaning ‘Hope’.

The Nokia Lumia 800 is now available in selected countries for pre-order on www.Nokia.com and schedule to roll-out across France, Germany, Italy, the Netherlands, Spain and the UK in November. Its Asian presence is schedule to be available in Hong Kong, India, Russia, Singapore and Taiwan before end of the year. However, Nokia Lumia 710 is expected to be available first in India, Hong Kong, Russia, Taiwan and Singapore towards the end of the year.

httpv://www.youtube.com/watch?v=I1qTbs8K3go

Advertisements

At the release of Nokia’s new Smartphone, company’s President and CEO-Mr. Stephen Elop-said; “World is ready for something new. Nokia Lumia 800 is the first real Windows phone; we are signaling our intent to be today’s leader in Smartphone design and craftsman ship”.

However, the success of Nokia’s new Smartphone is seen as do-or-die for the company. Previously, its market shares have been plunged due to Apple’s iPhone, RIM’s Blackberry and Handsets running Google’s Android platform. The phasing out of Symbian as Nokia’s Smartphone software and alignment with Microsoft mobile supported software will certainly benefit the company. However, the measurement of such benefit can be decided after market review of new launch as Nokia is already facing fierce competition to remain the world’s top mobile phone maker.

Chief executive Stephen Elop added, “We are proud of Lumia and everything it represents. Lumia means light; this means new dawn for Nokia”.


Yet, Nokia’s posted a third quarter loss of $94.70 million, quite better than $447 million loss – forecasted by market analyst. Here, company’s strategies to regain market share is to sell number of Lumia’s set, by pricing it reasonably.  

Apparently, the market is little impressed with Nokia’s new release and, consequently, its market shares were up yesterday by 0.7 % on a Helsinki Stock Exchange. Unfortunately, Nokia’s new product launch is not enough to help it immediately to recover market loss, but they need a lot more to stop the slide. Nokia’s new launch on Wednesday was the first step in the Smartphone market and, by the launch. Nokia has proved that it can sell the Smartphone, although, such start allows Nokia to take a little relaxed breath but tough competition is still ahead.

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here
Advertisements

Latest News

Amazon, Google And Microsoft Are Extreme Angry With TRAI

The big three of the tech industry - Amazon, Microsoft And Google - seems to be quite...

New Android Malware Steals Your Banking Credentials And Let Hackers Access Your Smartphone

If you are an active user of banking apps on your Android smartphone, you must pay close attention to it.

An IT Service Help Desk Is Essential To Drive Business Growth

There's no debate about the fact that an IT service desk, when properly run, leads to both short-term and long-term business growth....

Chinese Investment In Indian Startups Is Now A Distant Dream

When the Indian Government changed its FDI policy in late April, China got handed the short end of the stick for investing...

Why Is Google Pay In Hot Water in India?

Google Pay has been treading in hot water over a Public Interest Litigation as of late. The company is...

TikTok Escapes The Ban In the US, Albeit Temporary

As usual, a new day and a new action relation to TikTok ban in the US. On Sunday, a federal judge has...

In-Depth: Dprime

Will ‘TikTok By Microsoft’ Be A Winner?

For the last two years, TikTok has been in the public eye for all sorts of reasons. First, it was the exploded...

Facebook Subscription Model: Looking Beyond Ad Dollars?

Seldom do job listings create a stir this gripping. However, when the job listing in question is a stealth post from Twitter,...

Will The Online Food Delivery Market in India End Up Becoming A Two-Horse Race?

It's pretty much evident that the food delivery space in India is all set to get riled up soon enough as one...

More Articles Like This