Digital Games Reach To Indian TV Viewers Via DTH

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Aarzu Khan
A full-time data scientists and a part-time industry analyst; still learning power of effective presentation and firm believer of the thought "Numbers are always magical". Love to be in the network of people who 'know' how to respect their time and keep others engaged in meaningful activities.

Gaming industry is witnessing huge surge in popularity. Be it Adults of Children, fascination towards it has gone so deep that people have made it as a new way of relaxation. Not too late, companies are working towards the trend and making it possible for people to be connected with various games by all possible manners. Following the same trend now another Indian DTH service company TATA Sky, one of the major player in DTH services, has launched “Active Games” services to all its subscriber across the India.

Just few months back Reliance Big TV, another major DTH service provider, had launched the similar services in partnership with Indiagames. 

All Tata Sky customers can subscribe to the Active Games service and enjoy a wide variety of genres like sports, action, adventure, arcade, cards and racing that would be refreshed every month. Initially Tata sky has planned to launch 50 games on their platform throughout the year out of which, 6 games would be available for subscribers daily. One of the most interesting and exciting games; Yuvraj Singh Cricket has been conceptualized and developed by Hungama Studios exclusively for Tata Sky.

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 To encourage gamers and other people company has integrated “Leader Board ranking” for players.  Leader Board will display the list of Top 10 Gamers on the leader board with auto refresh facility.

 “The key hallmark of Tata Sky has been the bouquet of interactive services being offered to our subscribers. These services are no longer just value added services; they are becoming the core business, which is why Tata Sky continues to innovative and build on its core offering of interactivity. With DTH gaining a very strong foothold into the Indian pay TV market, Gaming could be the next big step after Education. The advantage with Tata Sky’s gaming service is that it is easily accessible, affordable and can be enjoyed by every member of the family with no age bar.” says Mr Vikram Mehra – Chief Marketing Officer, Tata Sky Ltd.

 The service is available at attractive subscription fees of Rs. 40 per month. However, In order to make it more user attractive, company will provide free 15 days trial period for any game to which will help users to have hands-on experience of that game.

 “The concept of gaming has caught up well in India and is gaining rapid pace. The worldwide gaming market is expected to reach $42 billion by 2010, growing at CAGR of nearly 18% over 2006-2010. At Hungama Game Studio we have created a bouquet of games that are engaging and addictive for the average gaming enthusiast.” said by Mr. Neeraj Roy, MD and CEO, Hungama Digital Media who were commenting on the latest partnership.

3 COMMENTS

  1. Fine site design and good info. Thanks, looking forward to your feed updates…

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