Recently Twitter had disclosed its revenue generation model to the investors who were reportedly loosing confidence in revenue generation capability of twitter. Moving further on the same road-map, Thursday, Twitter announced about acquisition of Smallthought Systems, a data company that it has worked with in the past. Smallthought has manufactured a product called Dabble DB that Twitter had used internally, and a newer one called Trendly that parses Google Analytics data.
“They have joined our analytics team and will focus on integrating ideas from Trendly into our current tools and building innovative real-time products for our future commercial partners,” the announcement blog post written by Twitter’s Kevin Weil read.
That last part is crucial. Though Twitter’s much-touted business model focuses on “promoted tweet” advertisements, it’s still hoping to build a “dashboard” of business analytics for paid corporate clients. Trendly, and likely other work on behalf of Smallthought–whose employees will be joining Twitter–will contribute to this product.