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72% Smartphone Users Are Not Willing to Upgrade Before 2 Years [STUDY]

smartphone-upgrade-cycle-in-the-US-2016
A strong majority of smartphone users in the US is not willing to upgrade their smartphones any sooner. Nearly, half of the US smartphone users wait at least 3 years before upgrading to a newer smartphone. This explains why the US market is moving towards saturation.According to ad tech firm Fluent, 30% of the smartphone users admitted that they upgrade...

Why the Government Has to Invest in Ironclad Cloud Security

Cloud Security
We all have sensitive information on our computers and in the cloud, but it’s nothing compared to what the government has to manage. Even though the Obama administration announced their intent to use cloud-first policies in 2010, government entities have been slow to adopt new technologies due to concerns over cloud security.Recent events would suggest that their concern is...

The Growth of Mcommerce In The US: $123 Bln Market in 2016 [REPORT]

mcommerce sales in the US 2016 - 2020
While the smartphone industry may have hit a major road block in 2016, the impressive growth and penetration that it has managed to achieve in mature markets like the US, have now started to influence other industrial sectors as well. Today we take a look at the M-commerce industry in the US that in recent times has been fuelled...

LTE Smartphones And IoT to Drive the Future of Mobile Communication [REPORT]

mobile subscriptions by region 2015 - 2021
The year 2015 had been massive for the mobile and smartphone industry. While phones themselves have not evolved as much, we have seen a definite trend towards more capable phones in the budget categories. The influx of cheap LTE-capable devices from various Chinese OEMs have changed the way people are accessing the internet. If we take a look at...

YouTube Gets More Visits Than Facebook But Lags Behind In Active Usage [REPORT]

countries with maximum time spend on social media
Along with the time the human life is evolving, connectivity groomed itself into a powerful medium to keep the world intact. Man being a social animal, in this digital world cannot afford losing connectivity even for a second. As connectivity is vital, a person now has become a digital consumer connected worldwide. This is evident in the Q3 2015...

36% Smartphone Owners Use Messaging Apps, Women Prefer Auto-Delete Apps [REPORT]

Mobile Messaging apps usage in US
In the wake of the second decade of this new millennium, an online presence has become more than necessary. Several platforms are available to grab the attention of users and allow them to connect both at a personal as well as professional level. Mobile messaging has gone viral since the arrival of apps like WhatsApp (2009), Kik (2010), Snapchat...

Online Shoppers Don’t Search or Reach Social Media First [STUDY]

According to Statista by the end of 2015, it is expected that 1.2 billion people worldwide will buy goods and services online. But, in an era of the internet when online shoppers are bombarded with tens of offers and discounts every day, it's has become imperative for eStores to track and analyse their shoppers' activities and align their offerings....

The Revival of Apple iPhone: Android Smartphones Facing Heat

Apple iPhone was launched in Europe on Nov 9, 2007. The locked sim model which was then popular with Apple caused controversies and legal issues in several European countries including Germany, France, and Italy. However, it didn’t tarnish the image of the brand among customers who were lined up a day in advance to lay their hands on the...

Diversity in Newsrooms: Still A Major Concern

newspaper-minority
In the mid-1960s, a major civil unrest broke in the United States gaining a nationwide coverage. This was sparked by the unequal treatment of minorities in various sectors across the country. Following this, the National Advisory Commission on Civil Disorders was constituted. Their primary job was to find out the cause of this unrest and to suggest solutions to...

Global Mobile Shopping Industry to Grow by 32% In 2016 [REPORT]

content consumption pattern in US
The billowing of eCommerce having changed shopping habits is no secret. With eCommerce stated to cross $2.489 trillion by 2018 (excluding travel and event ticketing) and the travel and tourism industry alone having reached $7.58 trillion of total contribution to global GDP in 2014, what we see seems just the tip of the iceberg. Add to this the expected 2 billion...

Global Smartphone Sales 2015 – 2017: India Will Surpass The US [REPORT]

global smartphone sales 2015 - 2017
Global Smartphone Sales is estimated to grow from 1.5 billion in 2015 to 1.7 billion by 2017, according to the latest report from Strategy Analytics. What is more interesting is that India will leapfrog US to become the second largest smartphone market by 2017. China, India and US, together, will account for nearly 50 percent of global smartphone market...

President Obama’s Entry on Twitter Created History: Gained 1,213 Followers Per Minute

Barak Obama on Twitter
Getting 1 Million followers on Twitter is certainly a distant dream for any casual internet user but it is definitely a piece of cake for a celebrity or a top notch brand. This was proved yet again when world's most powerful personality and President of the United States, Barack Obama sent his first tweet from @POTUS, the official U.S....

Facebook Inc. (FB) Accounted For 230 Billion Minutes Of Engagement In 2014 [REPORT]

Social Media networks users demographic 2014
Over the last couple of years, Social Media as we know it has undergone a paradigm transformation, and apparently there is no single favorite. Like the old saying goes, “one size does not fit all”, and so is the case when it comes to the chosen platform we prefer or when it comes to expressing ourselves.Recently, ComScore released a...

Apple Inc. (AAPL) iPhone Leads All Major Smartphone Markets In Q4 2014 [REPORT]

The unprecedented sales of iPhone 6 and iPhone 6 Plus in Q4, 2014 helped Apple Inc. (NASDAQ:AAPL) to regain grounds in all the major smartphone markets, including US, China, Australia and Europe. According to the latest data on smartphone sales in the US, China, Europe, Australia, Japan in Q4 2014 from Kantar, after a long 3 years this time...

Facebook Inc. (FB) Continues To Be The Most Popular Site But Youngsters Prefer Instagram, Says Pew Research [STUDY]

social media usage update 2014
Facebook Inc. (NASDAQ:FB) continues to be the most popular social networking site with online American adults, in spite of its growth having stagnated over the last year. 71 percent of the adult internet users in the US use this platform actively to stay connected to friends, family, neighbours, ex-classmates and colleagues. The younger online adults however find the other...

Worldwide Active Smartphone Users Forecast 2014 – 2018: More Than 2 Billion By 2016 [REPORT]

smartphone-users-worldwide-2014-2018
More than 25% of the people walking this planet will be smartphone owners next year. Besides that, the total number of active smartphones in the world are expected to cross the 2 billion figure mark in 2016, predicts eMarketer.We all know that smartphones are becoming more popular all over the world. An increasing number of those who must use...

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Two billion! That's Facebook, Inc. (NASDAQ: FB) for you - Right when you thought that this social-media giant has already connected the entire world, it's...

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