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Facebook Inc. (FB) Advertisement ROI: Rich Media Content Holds The Key Not Heavy Investment ! [REPORT]

Social media marketing is on rise and majority of online firms/brands across the world are well aware of its usage in brand amplification. But, when it comes to effectively framing marketing strategies to use the customer centric social media platform, very few have knack of it. Online firms generally feel that investing lot of funds and gaining large number...

Poor Social Media Practices Can Kill Businesses !! [Report]

A new research on social media says that, businesses can no longer adopt a trial-and-error method on social media. The research finds that there is a connection between social media and business metrics such as consumers' probability to purchase or interact with companies through leading social channels.The study is consists of responses from more than 23,200 U.S. online consumers...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Marketing goals of marketers in India, 2013
Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research report based upon the complete study of the e-Marketing (Email, SMS and Social Media) in India.The survey was crunched getting great thoughts, insights and inputs from over 500 top marketers in India representing leading companies across industry verticals.Marketers in India...

How, When And What Contents Users Consume From Brands [INFOGRAPHIC]

The explosive growth in Social space and mobile industry has triggered the massive adoption of social networks and Smartphone by users.  This has lead users to stay more connected with contents than ever before in an effective way. Realizing such massive adoption and influence of contents over users, brands are paying special attention to digital reach via contents being broadcast through...

Social Marketers Vs Social Consumers: Different Perceptions Lead To Failure [Infographic]

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling down their exact requirements and knowing the challenges.A latest infographic meant to address "A Perception Gap" between social consumers and...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...

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