social marketing

How Video is Transforming Social Media Marketing!

In this digitization world, most of the organizations are using social media platforms to grab the attention of visitors and experience massive growth in their business. You will be surprised to know that more than 1 billion...

Facebook Inc. (FB) Advertisement ROI: Rich Media Content Holds The Key Not Heavy Investment ! [REPORT]

Social media marketing is on rise and majority of online firms/brands across the world are well aware of its usage in brand amplification. But, when it comes to effectively framing marketing strategies to use the customer centric social media...

Poor Social Media Practices Can Kill Businesses !! [Report]

A new research on social media says that, businesses can no longer adopt a trial-and-error method on social media. The research finds that there is a connection between social media and business metrics such as consumers' probability to purchase...

Indian Marketers To Invest More On Social Media In 2013: 52% Focus On Customer Acquisition [Report]

Majority of e-Marketers are focusing on Customer Acquisition via Social Media in 2013, according to a latest e-Marketing research report based upon the complete study of the e-Marketing (Email, SMS and Social Media) in India. The survey was crunched getting...

How, When And What Contents Users Consume From Brands [INFOGRAPHIC]

The explosive growth in Social space and mobile industry has triggered the massive adoption of social networks and Smartphone by users.  This has lead users to stay more connected with contents than ever before in an effective way. Realizing such massive...

Social Marketers Vs Social Consumers: Different Perceptions Lead To Failure [Infographic]

Social Media  Marketing has become an integral part of any business marketing budget and companies are aggressively adopting techniques to lure social consumers. Social Marketers 'claim' to control the nerve of Social Consumers and trying to feed them without actually drilling...

Latest News

Apple Foldable iPhone May Surprise You, But It Won’t Launch This Year!

Rumours of a foldable iPhone have long been circulating on the internet. However, until now there was...
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Snapchat Spotlight: A New Way for Creators to Earn Money

Short-form video applications have increased overwhelmingly in popularity in recent times. The surge in this format of online content, according to most,...

COVID-19 Unemployment Leading To Ageing Indian Workforce, CMIE Reports

The latest data shared by the CMIE aka Centre for Monitoring Indian Economy has highlighted a huge red flag.

The Slip-Ups Keep On Coming: WhatsApp Web Users’ Mobile Data Leaked On Google

As the developments have unfolded over the past week, the clock for WhatsApp seems to be ticking with every passing minute and...

Trump Administration Has Landed Its Final Blow On Chinese Companies: Xiaomi Blacklisted!

In its recent move to safeguard national security, the United States’ Trump Administration has decided to go after China’s second-biggest smartphone marker...