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The Growth of OTT: Blip in the Radar Or a Real Threat to Traditional TV?

growth of ott
People are attached to their smartphones way more than they're to any other gadget. In fact, the average person checks their smartphone 85 times a day and spends more than 5 hours a day on their pocket companion. As smartphones have evolved through the years, so has the interaction times of the users with their device. We now stand at...

50% Of Online Video Views Will Be On Mobile By End of 2015 [REPORT]

online video views on mobile
As the number of active smartphone users worldwide is estimated to touch 2 billion in 2015, the preferred platform for watching videos is seeing a steady shift from desktops to hand-held mobile devices. A recent report from Ooyala, a video technology company claimed that video consumption over mobile phones has spiked by 127 percent in a year.From being barely devices to connect people...

Mobile Devices Account For 27% Of Online Video Viewing In 2014: Short Videos More Effective !

The rapid shift towards smart devices and bigger screens will bring a significant change in the way users consume online video content. By the beginning of 2016, more than half of online video viewing is estimated to be on mobile devices, therefore, it's a high time when online video publishers must adopt mobile-first strategy to ensure a sizable number of views and...

Apple Inc. (AAPL) iOS Users Consume More Short Duration Video: Mobile And Tablet Video Viewing Rose By 532% Since 2012 !

The trend of watching videos on mobile phones and tablets is not here to stay but to grow in leaps and bounds. Though connected TVs are the most favoured medium, smartphones and tablets are fast catching up. According to Ooyala Global Video Index Q1 2014, majority of videos delivered for mobile devices are watched on Apple Inc. (NASDAQ:AAPL) products,...

Mobile Devices Will Be Responsible For 50% Of All Online Video Consumption By 2016!

Google Inc. (NASDAQ:GOOGL) launched it’s Chromecast device last year to stream content from mobile and tablet devices to televisions, and is reportedly developing Android TV as well. Amazon.com Inc. (NASDAQ:AMZN) released its Fire TV device this year, and Apple Inc. (NASDAQ:AAPL) is rumored to be upgrading its Apple TV. This sudden interest  by various tech companies in the content streaming segment, can be attributed to the increase...

Video Sharing And Watching Trend – Facebook And Apple Dominates [Study]

The tussle between social media titan Facebook and Micro-blogging site Twitter is on its peak. Both are trying their level best to downgrade each other either by new launches or by market stats. It looks like cat and rat race are going between these two giants, one who wins will survive. A report by Ooyala, conducted across various countries,...

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YouTube Should Have Bid Adieu To Dislike Button Much Earlier?

Online video sharing platform YouTube can be a ruthless place for content creators targeted by 'dislike mobs'. And the site owners totally understand that...