Video Sharing And Watching Trend – Facebook And Apple Dominates [Study]


The tussle between social media titan Facebook and Micro-blogging site Twitter is on its peak. Both are trying their level best to downgrade each other either by new launches or by market stats. It looks like cat and rat race are going between these two giants, one who wins will survive. A report by Ooyala, conducted across various countries, states that during third quarter of 2011 Facebook has out blown Twitter in terms of video sharing.

According to the report, countries like Taiwan, Italy and Australia are on the top in terms of video sharing on Facebook, while Twitter best showing figures are in Japan only. The most interesting fact here is that in video sharing countries who are most populated over Facebook have been beaten by many other countries who don’t even stand anywhere close to top countries in overall Facebook users number. India stands at 6th position in Facebook video sharing beating US – The top country with maximum Facebook users – at seventh spot. However, countries like Taiwan, Italy and Australia – who are not in the Top 10 list of most populated countries – are more prominent in Facebook video sharing.

Taiwan which is on the top in terms of video sharing on Facebook for every 1 video shared on Twitter lies on 19th spot in terms of population on Facebook. This directly indicates that users from Top most populated countries on Facebook are not generating too much traffic in terms of video sharing for Facebook. Also, users from top most populated nations don’t show much interest in sharing video rather than pics and status updates.

There are few other key findings which have been highlighted in the report:

In Q3, viewers are more engaged in watching videos on their mobile devices as compare to Desktops. Near about 75 percent of the viewers watched video on their mobile compare to 25 percent on desktop. Apparently, the major reason was the availability of low-cost multimedia handsets loaded with advanced OS in market.

However, users having Tablet used to view videos for longer time as compare to mobile and desktop. Also, Tablet records 1:17 in played content as compare to desktop for a minute video watched. Video completion rates on tablet is more than double on desktop as well as 30 percent higher than for mobile devices.

In Tablet section, Apple is dominating – accounting for 97 percent of all video watched compare to Android that has secured just three percent of mobile video watch. Probably, the major reason, behind such popularity, was the shipment of Apple iPad in Q3 of 2011 which stood more than 11 million. Also, the screen size of Tablet played major role in beating smartphone for video watch as people prefer to see video on larger screen.

In Q3 of 2011, video views nearly has become tripled on connected TV devices and game console compared with the Q2 of 2011. Nearly twice of the desktop users are connected with TV devices and game consoles.

Above study reflects that at present scenario users are more interested in viewing and sharing videos via their social network. The trend is changing continuously and in near future desktop might come to an extinct. If trend continues in similar fashion, Desktop manufacturers, like HP and Dell – who have significant market share in desktop but almost nil in Tablet- will surely face a tough situation ahead. Though, desktops will not be completely dead but the usability will get restricted among developers and companies. Home users and professionals will surely lean towards Tablet. Undoubtedly, ts time for desktop manufacturers to look for strategy shift and should invest significantly in Tablets and more adoptive Laptops.

What’s your source for viewing videos? Please share your experience with us in our comment box.

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