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The New Feature of Instagram: A Threat For Facebook, YouTube?

Video consumption on mobile is an all-time high. It is helping to drive the social engagement better than anything else besides garnering more comments and more likes. Probably that’s the reason all social media giants are trying hard to capture...

Instagram

Instagram is a photo and video sharing social networking service, owned by Facebook Inc. Here are few interesting yet less known facts & figures about Instagram. Initial Release: October 6, 2010 Almost 8 years ago, Instagram was co-founded by Kevin...

Instagram Launches In-App Payments To Monetise 800 Million+ User Base

As first spotted in TechCrunch reports, the widely used Picture-sharing app, Instagram added an in-app payment feature to its app. In quite a furtive manner, Instagram launched this feature which is currently available for some users. Although this roll-out...

Instagram Marketing: Brands Must Focus More on Video Content Than Image For Greater Engagement

The exploded popularity of Instagram, especially among teens, has caught the eyeballs of content marketers. In the last four years, the number of Instagram users has gone up by seven folds. Brands are actively campaigning on Instagram to lure...

Advertisers Are More Bullish on Instagram Than Facebook, Twitter And LinkedIn [REPORT]

Social Media advertising is growing at a tremendous rate as brands have been spending more fortunes on digital ads with each passing year. In few of the developed markets, such as US, Digital ad spends is expected to surpass the TV...

Instagram User Base Growth: 500 Mn MAUs, 80% From Outside the US

The leading photo and video sharing app, Instagram has joined the elite league of social media apps like Facebook, WeChat, Facebook Messenger and WhatsApp. Recently, the five and a half years old company surpassed 500 million monthly active users....

Instagram Hot Favourite For Brand Following, Beats Facebook, Twitter, YouTube [REPORT]

Visual media appeals more eyeballs as it captures one’s attention easily than words. The ongoing social media trends are in line with this thought. The unheralded king of social media Facebook Inc. (NASDAQ:FB) also stands to be subsided when...

Facebook And Instagram Driving The Social Media Growth Of Retail Brands [REPORT]

With the rising popularity of social networks around the globe, gone are the days when people relied on a single social networking platform to be active online. Now, as per the analysis by email marketing software provider YesMail, marketers...

Facebook Inc. (FB) Continues To Be The Most Popular Site But Youngsters Prefer Instagram, Says Pew Research [STUDY]

Facebook Inc. (NASDAQ:FB) continues to be the most popular social networking site with online American adults, in spite of its growth having stagnated over the last year. 71 percent of the adult internet users in the US use this...

The Phenomenal Growth Of Instagram: Wake Up Twitter!

In the Glassdoor list of Top 50 companies to work with, 2014, Twitter Inc. (NYSE:TWTR) was right at the top. But this year Twitter doesn’t feature on the list at all. Twitter is also losing its name in the social...
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The New TikTok Feature Must Be Making Google’s Leadership Team Anxious

TikTok is aiming at YouTube again! After dominating the short-form video content space, which has made a notable dent...
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