Instagram is a photo and video sharing social networking service, owned by Facebook Inc. Here are few interesting yet less known facts & figures about Instagram.

Initial Release: October 6, 2010

  1. Almost 8 years ago, Instagram was co-founded by Kevin Systrom and Mike Krieger.
  2. On October 6, 2010, the first version of Instagram was launched to the world, and 25,000 people signed up the first day.
  3. Kevin Systrom posted the first photo on Instagram on July 16, 2010.
  4. Today, Instagram is available in 245 countries around the world. (S)
  5. More than 200 million accounts take a look at a business profile each day. (S)
  6. Instagram has more than 800 million monthly active users. (S)
  7. More than 500 million people around the world use Instagram on a daily basis. (S)
  8. Every day, more than 300 million stories are created on Instagram. (S)
  9. On April 9, 2012, Facebook Inc has acquired the San Francisco-based Instagram for approximately US$1 billion, in a combination of cash and shares. (S)
  10. Instagram was just 1.5 years old when Facebook Inc. bought it for US$1 billion.
  11. It took nearly 2.5 years for Instagram to reach its first major of 100 million monthly active users. (S)
  12. In June 2016, Instagram user base has surpassed 500 million mark. Of which more than 300 million were using this photo-sharing app, on a daily basis. (S)
  13. More than 80% of Instagram users are outside of the US. (S)
  14. Instagram Stories are better used by Businesses. One-third of the most viewed Stories on Instagram come from businesses. (S)
  15. As of January 2018, Nearly half of Sweden’s population are active Instagram users. (S)
  16. When Instagram introduced videos, 5 million videos were uploaded in the first 24 hours.(S)
  17. Instagram videos get 2 times the engagement of photos than any other social media platform.
  18. The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow.
  19. With 237 million followers, Instagram business page is the most-followed account on its own app platform.
  20. Selena Gomez is the most-followed person on Instagram with 138 million followers.
  21. LeLe Pons had the most-viewed Instagram Stories in 2017.(S)
  22. New York is the most Instagrammed city in 2017, followed by London, Moscow and others. (S)
  23. We all are children by heart and Instagram proves it, Disneyland in Anaheim was the most Instagrammed location in the world in 2017. (S)
  24. Clarendon emerged as the most frequently used Instagram filter in 2017 for its ability to instantly take a photo from bland to dazzling, according to a survey. (S)
  25. Puppy face filter was the most used face filter on Instagram in 2017.(S)
  26. Jiffpom (@jiffpom) – The Pomeranian is the most-followed animal on Instagram, with 8.8 million followers.
  27. Over 40 billion photos and videos have been shared on the Instagram platform since its conception. (S)
  28. Over 2 million advertisers use Instagram every month to promote their businesses. (S)
  29. The community of businesses on Instagram has grown to 25 million as of November 2017.(S)
  30. Two-thirds of profile visits to businesses on Instagram come from people who aren’t following that business. (S)
  31. Maserati – a luxury car maker – has successfully sold 127 models of Levantes using Instagram and Facebook video campaign, which generated 21000 leads by reaching 4 million people. (S)
  32. 9GAG is the most popular publisher on Instagram, with the highest user engagement of 223.9 million interactions. (S)
  33. With over 17 million likes and still counting, Kylie Jenner’s photo of her newborn baby, Stormi Webster, is now the most liked picture on Instagram, beating Beyonce photo.(S)