The grass really isn’t always greener on the other side. With the hoopla and convenience that Digital Payment platforms in India have afforded the customers, it has also come out as the perfect exponent of being two-edged swords. The National...

The global digital payment market is estimated to grow at 23.8% CAGR in the next five years to become a $12.4 trillion market by 2025. India, one of the fastest-growing internet and smartphone markets in the world, will play...

The number of digital transactions in India will increase by 15x in the next 5 years. The booming fintech industry of modern India is one of the best in the world, in terms of emerging digital economies. With a high...

The above graph represents the number of digital video viewers in India by year. Interestingly, the country continues to witness a significant growth in the number of digital video viewers as the cheap data plans flood the market of...

Data has undoubtedly become the lifeblood for commercial and governance activities in the 21st century. And with a burgeoning youth population and an estimated 60% being rural, the rise of a data-dominated digital economy is inevitable. The contribution of rural India has been...

Gues, who is the latest victim of Coronavirus - Digital Payments in India! The increased countrywide panic in India due to the coronavirus outbreak has caused shops to shut down, travel bookings to getting cancelled and consumers to slowing down...

UPI or the Unified Payments Interface has become one of the fastest-growing payment platforms in India and has draw attention of global policy-makers as well. It is now regarded as an important institutional and public policy innovation. On Thursday, revelations...

With the coming age of digital boom in India, more and more people have been gaining access to the internet and have been interconnecting with each other using various social media platforms. While this allows more people to be...

India, over the past decade, has transformed at an immense pace from being a cost centre for global technology companies to ultimately become a value creator. Now, emerging disruptive technologies, evolving markets and changing consumption patterns are constantly challenging...

The exploded adoption of smartphones and increasing digital content consumption has convinced brands to increase their share of mobile ad spend in India. It is estimated that mobile will account for 71% of total digital ad spend in India in...